Getting Real

Discover the unconventional approaches to software design, business, design, programming, and marketing principles in the book Getting Real. Packed with keep-it-simple insights and contrarian points of view, this book of ideas is perfect for anyone working on a web app, including entrepreneurs, designers, programmers, executives, or marketers. Learn how 37signals launched five successful web-based applications and Ruby on Rails in just two years with no outside funding, using the Getting Real process. Join over 500,000 people worldwide who use these applications to get things done and learn how you can do it too.