Great by Choice

"Great by Choice" explores the principles of success in unpredictable and fast-moving times. Jim Collins, author of the bestselling book "Good to Great," and his colleague, Morten T. Hansen, reveal why some companies thrive in chaos while others do not. Through a data-driven analysis, they show that the best leaders are disciplined, empirical, and paranoid. Unlike other companies, the great ones change less in reaction to a radically changing world. This contrarian and uplifting book proves that greatness happens by choice, not by chance.