How We Decide
Jonah Lehrer
Discover the groundbreaking research on decision-making from the latest neuroscience findings. Explore the blend of intuition and reason behind the finest of our decisions, and learn how to navigate each scenario on its terms. With fascinating examples, the author Jonah Lehrer arms readers with the necessary tools to optimize decision-making for any circumstance. From pilots to poker players, see how the science is being exploited in every professional realm. For anyone seeking to level up their decision-making abilities - this is the book to guide you.
Publish Date
2009-01-01T00:00:00.000Z
2009-01-01T00:00:00.000Z
Goodreads Rating
3.84
ISBN
0046442620116
Recommendations
1
Recommendations
2009-11-10T00:00:00.000Z
Brilliant book with one clear message: our emotional brain is faster and usually smarter than our logical brain. Our emotions are trained by years of logic and experience, retaining it all for real wisdom. Many decisions are better made by going with the gut feeling. Gets a little too technical with deep brain/neuro/cortex talk, but brings it back to usable points. – source