Kotler on Marketing

This essential guide to marketing for managers is written by world-renowned marketing expert, Philip Kotler. Through his profound insights, readers will quickly update their skills and knowledge on challenges posed by hypercompetition, globalization, and the Internet. Kotler offers savvy advice and cutting-edge strategies and tactics that can be applied immediately to reduce customer acquisition costs, keep current customers loyal, and revitalize marketing strategies. Don't miss out on the opportunity to learn from the best-known marketer in the world.