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Marketing Insights From A to Z book cover

Marketing Insights From A to Z

80 Concepts Every Manager Needs to Know

Philip Kotler

This book by the father of modern marketing, Philip Kotler, offers a unique perspective on the changing world of business and how marketing must adapt. Filled with insightful and innovative ideas, Marketing Insights from A to Z presents a fresh take on branding, leadership, ethics, customer relations, and more. Get ready to rethink marketing fundamentals and learn about future marketing techniques - perfect for busy executives and marketing professionals alike.
Publish Date
2003-03-03T00:00:00.000Z
2003-03-03T00:00:00.000Z
Goodreads Rating
4.08
ISBN
9780471268673
Recommendations
0