Simply Brilliant

Unleash extraordinary innovation with core principles that have helped 19 unique organizations pioneer unlikely success. Discover how they rethink everyday assumptions to win big and create new value. From a hospital in Anchorage to a cult favorite fast-food restaurant in Tennessee, bestselling author William C. Taylor explores unconventional strategies that set these businesses apart. Be inspired to pioneer change in your industry by embracing these core principles and finding opportunity where others haven't.