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The Culting of Brands book cover

The Culting of Brands

Turn Your Customers into True Believers

Douglas Atkin

Discover how successful companies like Apple, Nike, and Harley-Davidson use cult-branding techniques to create loyal customers in The Culting of Brands. Marketing expert Douglas Atkin interviewed countless cult members to understand what makes them tick and how brands use exclusivity to create long-term relationships with customers. This fascinating book teaches business leaders how to align themselves with a specific segment of the population, attract and keep new "members," establish a mythology about the company, and manage a workforce filled with true believers. With the secrets of fierce customer identification and unbreakable loyalty, achieving cult status becomes almost impossible for competitors.
Publish Date
2005-05-31T00:00:00.000Z
2005-05-31T00:00:00.000Z
first published in 2004
Goodreads Rating
3.77
ISBN
9781591840961
Recommendations
1
Recommendations
2008-02-08T00:00:00.000Z
Unique fascinating dissection of cults and why they work. Then how to apply those lessons to marketing your business.      source