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The Design of Everyday Things by Donald A. Norman

Donald A. Norman

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others...
Publish Date
1779
January 1
First Published in 1988
Goodreads rating
4.16
Recommendations
1
Recommendations
Dec 13, 2020
If you design bad paths for your users no matter how obscure, they will find them. Keep the happy path simple and avoid complexity. This and many other great #design wisdoms in The Design of Everyday Things. Great book from @jnd1er.      source