A New Brand World
Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Scott Bedbury
Learn the secrets of successful branding in A New Brand World. Scott Bedbury, the mastermind behind Nike and Starbucks, shares the principles that propelled these companies to the top of their industries. With anecdotes from his own experiences and case studies from other branding efforts, including Harley-Davidson and Disney, Bedbury offers practical advice for keeping any business on top.
Fecha de publicación
2003-02-25T00:00:00.000Z
2003-02-25T00:00:00.000Z
publicado por primera vez en 2002
Calificación de Goodreads
3.95
ISBN
9780142001905
Categorías
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