Divining Desire
Focus Groups and the Culture of Consultation
Liza Featherstone
Explore the fascinating history and impact of focus groups with Divining Desire. Author Liza Featherstone traces the roots of this marketing tool and showcases its use in everything from politics to the launch of new products. Discover the paradox of increasing consultations with seemingly decreasing power, and the role of focus groups in democracy and consumer society.
Fecha de publicación
2017-01-01T00:00:00.000Z
2017-01-01T00:00:00.000Z
Calificación de Goodreads
4
ISBN
9781682195093
Recomendaciones
1
Recomendaciones
2022-07-31T22:55:20.000Z
@yorksranter @DannyMaxim @DocPhoenix @oldtrotter @Sime0nStylites @JeyyLowe @drjennings This book was pretty good – fuente