Good Profit

Discover the revolutionary management system behind one of the most successful companies of our time. Based on five decades of interdisciplinary studies, market-based management generates "good profit" through products that improve people's lives and empower employees to act entrepreneurially. Drawing on nearly six decades of business experience, the author walks readers through the five dimensions of MBM, providing tools to craft a vision, select and retain a virtuous workforce, create a knowledge-sharing environment, award employees with ownership and decision rights, and motivate all employees to maximize their contributions. A must-read for leaders, entrepreneurs, and students interested in creating a civil, fair, and prosperous society.