Mastering the Dynamics of Innovation
James M. Utterback
In "Mastering the Dynamics of Innovation," James M. Utterback explores how innovation can revolutionize industries, benefitting some companies while causing others to fail. The book draws on key examples throughout history, from typewriters to personal computers, to develop a practical model for how innovation enters an industry and how established companies can navigate the changes. Utterback asserts that companies must embrace innovation to succeed, even if it undermines traditional strengths. With fascinating histories and strategies for nurturing innovation, this book lays out a pioneering model for how innovation transforms industries.
Fecha de publicación
1996-01-01T00:00:00.000Z
1996-01-01T00:00:00.000Z
publicado por primera vez en 1994
Calificación de Goodreads
3.79
ISBN
9780875847405
Categorías
Recomendaciones
1
Recomendaciones
2016-04-19T00:00:00.000Z
This book opened my eyes with evidence and findings about innovation. Bob Sutton would be very happy with this book because of its scientific basis. Here’s a question to determine if you need to read this book: What’s the maximum distance the sales people should be from the engineers in startup? Hint: It’s less than the distance from Santa Clara to Bangalore. – fuente