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No B.S. Marketing to the Affluent book cover

No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Dan S. Kennedy

This book highlights the reality of a shrinking middle-class consumer population and the rise of the Mass-Affluent, Affluent, and Ultra-Affluent populations. No B.S. Marketing to the Affluent provides practical strategies for attracting customers or clients for whom price is NOT a determining factor, with real-life examples from companies such as The Ritz-Carlton and Starbucks. Learn how to use emotional buy triggers, sell aspirations and emotional fulfillment, and apply the magic language of "membership" to any business for the affluent. A step-by-step blueprint is provided for do-it-yourself use.
Fecha de publicación
2008-06-01T00:00:00.000Z
2008-06-01T00:00:00.000Z
Calificación de Goodreads
4.15
ISBN
9781599186412
Recomendaciones
1
Recomendaciones
Can be a bit abrasive, but it’s also like a very eye opening, shocking book.      fuente