The Birth of Korean Cool

Discover the fascinating and impressive rise of South Korea as the world's leader in pop culture with The Birth of Korean Cool. From Gangnam Style to K-Pop, Euny Hong offers an in-depth and entertaining look at how South Korea went from a third-world country to a tech-savvy, liberal democracy that exports its pop culture around the world. Through interviews with Korean professionals and lively reporting, you'll learn how a once-stifling regime transformed into a global phenomenon that produces everything from boy bands to smartphones.