Buscar libros, personas y listas
Read This Twice
InicioPersonasLibrosSonaBibliotecasIniciar sesión
The Entrepreneur's Guide to Customer Development book cover

The Entrepreneur's Guide to Customer Development

A cheat sheet to The Four Steps to the Epiphany

Brant Cooper

This guide is a "must-read" for startups and stakeholders alike. It offers a four-step framework for discovering and validating customers, building a Minimum Viable Product, finding product-market fit, and establishing a sales and marketing roadmap. With detailed concept definitions, step-by-step approaches, case studies, and worksheets, this guide is accessible to marketing professionals, engineers, startup founders, VCs, angels, and anyone else involved in building scalable startups. Affectionately known as the "CustDev book," it serves as course text for startup classes at universities worldwide.
Fecha de publicación
2010-07-29T00:00:00.000Z
2010-07-29T00:00:00.000Z
Calificación de Goodreads
4.02
ISBN
9780982743607
Recomendaciones
0