The Power of Persuasion

Discover the sophisticated methods of persuasion we encounter in various situations through "The Power of Persuasion". From advertising to self-deception, Robert V. Levine takes a hard look at all the ways we attempt to persuade each other and how they work. This highly readable book will change the way you think and act in your everyday life. Don't fall victim to sales pitches - arm yourself against manipulation with this informative read.