AJ Joshi

A fascinating business memoir, Grinding It Out shares the story of Ray Kroc - the man behind McDonald's - and how he revolutionized the food-service industry with his innovations in automation, franchising, training, and advertising. Through Kroc's irrepressible enthusiasm and natural storytelling ability, readers will be captivated by this self-made tycoon's journey to building one of the largest fast-food corporations in the world with over 32,000 stores worldwide.