Leo Polovets

Discover the power of pricing strategy with this insightful book from the world's foremost expert. Learn how to maximize value for both your company and customers, and gain a competitive advantage in any market. With decades of experience and countless stories to share, the author illustrates the complex recipe for pricing success in an engaging and practical narrative. This book will leave you with a new perspective on the role of price in our day-to-day lives, as both consumers and business people.