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Capitalising on Culture, Competing on Difference book cover

Capitalising on Culture, Competing on Difference

Innovation, Learning and Sense of Place in a Globalising Ireland

Finbarr Bradley, James J. Kennelly

Using Ireland as a case study, this book explores the important link between a country's cultural identity and its economic success. The authors argue that by leveraging its unique cultural heritage and building a renewed sense of national identity, a country can create a sustainable competitive advantage for itself. A must-read for those interested in the intersection of business and culture.
Дата публикации
2009-02-23T00:00:00.000Z
2009-02-23T00:00:00.000Z
впервые опубликовано в 2008
Рейтинг Goodreads
4.5
ISBN
9781842181492
Рекомендации
1
Рекомендации
2021-07-20T12:59:22.000Z
Just came across this classic book while looking for something else. Highly recommended to any ⁦@thecurrency⁩ readers interested in what a world post-corporate tax reform *could* look like, if we thought in a different way.      источник