Logo Modernism
Jens Müller
Explore the birth of modern graphic design with this unprecedented catalog of approximately 6,000 trademarks from the period of 1940-1980. Learn how modernist attitudes and imperatives gave birth to corporate identity, and discover the comprehensive catalog featuring an introduction on the history of logos and an essay on modernism and graphic design. With profiles and case studies on luminaries such as Paul Rand and Yusaku Kamekura, this unrivaled resource is a must-have for anyone interested in social, cultural, and corporate history. Available in English, French, and German.