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Participation Marketing book cover

Participation Marketing

Unleashing Employees to Participate and Become Brand Storytellers

Michael Brito

Discover how authentic employee advocacy can help businesses build trust, transparency and openness. In Participation Marketing, learn about the benefits of engaging staff and encouraging them to participate in company activities and share via their own social media networks. With each employee having several hundred connections, businesses can magnify their brand's voice by broadcasting trusted brand experiences to entirely new groups of consumers. Participation Marketing is a must-read for business leaders who want to invest in employee advocacy to engage their employees, increase productivity, and reach new audiences with trusted stories.
Дата публикации
2018-03-27T00:00:00.000Z
2018-03-27T00:00:00.000Z
Рейтинг Goodreads
3.17
ISBN
9780749482107
Рекомендации
1
Рекомендации
2018-04-14T14:37:10.000Z
Participation Marketing by @Britopian represents a huge topic. Beyond the title, it really is the best book on the market for companies looking to drive innovation inside and out!      источник