The 22 Immutable Laws of Branding
Al Ries
Discover the secrets to creating a successful brand in today's competitive marketplace. The 22 Immutable Laws of Branding is the ultimate guide to building a recognizable and lucrative brand. Written by marketing guru Al Ries and Laura Ries, this concise and authoritative book can be read and understood in just one airplane ride. With examples from Nike, Starbucks, Xerox, and Kleenex, you'll learn the essential laws of branding that can help your product or service stand out from the crowd.
Дата публикации
1998-01-01T00:00:00.000Z
1998-01-01T00:00:00.000Z
Рейтинг Goodreads
3.88
ISBN
9780060007737
Категории
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