The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille
Explore the fascinating world of cultural codes and discover why people behave the way they do with this groundbreaking book. Renowned cultural anthropologist and marketing expert reveals the techniques he's used to help top Fortune 100 companies like Chrysler and Procter & Gamble succeed. Learn about the silent codes that shape our behavior in this personal and professional guide to cracking the Culture Code. Discover new insights into everything from love to fast food, and gain unprecedented freedom over your life.
Дата публикации
2006-06-06T00:00:00.000Z
2006-06-06T00:00:00.000Z
Рейтинг Goodreads
3.95
ISBN
9780767920575
Рекомендации
1
Рекомендации
2008-11-01T00:00:00.000Z
Weird look at how different cultures (mostly Europe versus U.S. in this book) see things differently. Example: British luxury is about detachment whereas U.S. luxury is about rank. – источник