Brick by Brick

Discover the incredible story behind one of the world's most iconic toys with Brick by Brick. This book takes a deep dive into the inner workings of LEGO, and details the company's impressive transformation from near-bankruptcy to one of the fastest-growing companies in the world. Learn how LEGO reinvented the innovation rule book by becoming customer-driven, leveraging a full-spectrum approach to innovation, and discovering uncontested markets. These real-world lessons will inspire breakthrough innovation in any organization.