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Brick by Brick book cover

Brick by Brick

How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

David Robertson

Discover the incredible story behind one of the world's most iconic toys with Brick by Brick. This book takes a deep dive into the inner workings of LEGO, and details the company's impressive transformation from near-bankruptcy to one of the fastest-growing companies in the world. Learn how LEGO reinvented the innovation rule book by becoming customer-driven, leveraging a full-spectrum approach to innovation, and discovering uncontested markets. These real-world lessons will inspire breakthrough innovation in any organization.
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Publish Date
2013-06-25T00:00:00.000Z
2013-06-25T00:00:00.000Z
Goodreads Rating
3.85
based on 2k ratings
ISBN
9780307951618
Categories
BusinessNonfictionManagementLeadership
Recommendations
2
Recommendations
Patrick OShaughnessy
2020-10-03T13:24:04.000Z
@LenKendall Yea that’s a good book especially the first part     – source
Elizabeth Yin
2022-03-03T20:57:48.000Z
1) What is the book? Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry     – source
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