Category Creation
How to Build a Brand that Customers, Employees, and Investors Will Love
Anthony Kennada
Discover the marketing and branding strategies that have led to faster growth and higher valuations in tech brands like Salesforce, Hubspot, and Gainsight. This book delves into the "human first" approach that focuses on serving the people *behind* the companies they sell to. Learn the principles to building a modern B2B brand and the value it brings to shareholder outcomes. Perfect for entrepreneurs and marketers in companies of all sizes!
Fecha de publicación
2019-10-15T00:00:00.000Z
2019-10-15T00:00:00.000Z
Calificación de Goodreads
3.67
ISBN
9781119611561
Recomendaciones
1
Recomendaciones