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How to Build a Brand that Customers, Employees, and Investors Will Love

Anthony Kennada

Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions.Th...
Publish Date
2019
October 15
ISBN
9781119611561
Recommendations
1
Recommendations
Jan 23, 2021
Must-read sales and marketing books for startups.      source