Read This Twice
Search for books, people and lists
Read This Twice
HomePeopleBooksSonaLibrariesSign in
TwitterFacebookInstagramYoutubeRedditTelegram
Category Creation book cover

Category Creation

How to Build a Brand that Customers, Employees, and Investors Will Love

Anthony Kennada

Discover the marketing and branding strategies that have led to faster growth and higher valuations in tech brands like Salesforce, Hubspot, and Gainsight. This book delves into the "human first" approach that focuses on serving the people *behind* the companies they sell to. Learn the principles to building a modern B2B brand and the value it brings to shareholder outcomes. Perfect for entrepreneurs and marketers in companies of all sizes!
View on Amazon ➔
Add to library
Publish Date
2019-10-15T00:00:00.000Z
2019-10-15T00:00:00.000Z
Goodreads Rating
3.67
based on 3 ratings
ISBN
9781119611561
Recommendations
1
Recommendations
Hiten Shah
2021-01-23T22:23:46.000Z
Must-read sales and marketing books for startups.     – source
View on Amazon ➔
Add to library
Sign up for updates
We will not spam or send more than one email a month.
Stay in touch
This website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.