7 books on the list
Latest Recommendations First
The Four Steps to the Epiphany
Successful Strategies for Products that Win 2nd edition by Steven Gary Blank (2005) Paperback
I heard @toddmckinnon speak last week. He talked about how important customer development was to @okta in the early days. He recommended @sgblank’s original book. I highly recommend this book for founders and early startup teams. – source
Hiten ShahJan 24, 2021
The Early Stage Go-to-Market Handbook
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book w...
How to Build a Brand that Customers, Employees, and Investors Will Love
Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions.Th...
Also recommended byRand Fishkin
Also recommended byJeffrey Shaw