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Hiten Shah

entrepreneur
marketer

Recommended Books

13 books on the list
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The Startup Owner's Manual
The Step-By-Step Guide for Building a Great Company
Steve Blank - Mar 17, 2020 (first published in 2012)
Goodreads Rating
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universi...
Hiten Shah
May 26, 2021
@KrystynaCoyle @malone_co @jjen_abel Yes! His book: and his blog is great too:      source
Tribal Leadership
Leveraging Natural Groups to Build a Thriving Organization
Dave Logan - Jun 07, 2011 (first published in 2008)
Goodreads Rating
“Tribal Leadership gives amazingly insightful perspective on how people interact and succeed. I learned about myself and learned lessons I will carry with me and reflect on for the rest of my life.”—John W. Fanning, Founding Chairman and CEO napster Inc.“An unusually nuanced view of high-performance cultures.”—Inc.Within each corporation are anywhe...
Hiten Shah
May 24, 2021
For founders transitioning to becoming managers. Here are three books worth reading.      source
Also recommended by
Sahil Lavingia
High Output Management
Andrew S. Grove - Aug 29, 1995 (first published in 1983)
Goodreads Rating
The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s le...
Hiten Shah
May 24, 2021
For founders transitioning to becoming managers. Here are three books worth reading.      source
The Courage to Be Disliked
The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness
Ichiro Kishimi - May 08, 2018 (first published in 2013)
Goodreads Rating
The Life-Changing Magic of Tidying Up for the mind, The Courage to Be Disliked is the Japanese phenomenon that shows you how to free yourself from the shackles of past experiences and others’ expectations to achieve real happiness.The Courage to Be Disliked, already an enormous bestseller in Asia with more than 3.5 million copies sold, demonstrates...
Hiten Shah
Apr 28, 2021
If the title resonates with you, read this book.      source
The 5 Elements of Effective Thinking
Edward B. Burger - Aug 26, 2012
Goodreads Rating
The coauthors are mathematics professors. Burger teaches at Wiliams College; Starbird at The University of Texas at Austin. Here, they “reveal the hidden powers of deep understanding (earth), failure (fire), questions (air), the flow of ideas (water), and the quintessential element of change that brings all four elements together. By mastering and ...
Hiten Shah
Feb 07, 2021
@provisionalidea @araghougassian That is quite a long conversation. Plus everyone has different tactics that work from them. The commonality for successfully navigating strategy is seeking truth by willing to entertain ideas you reject at first. This book is pretty helpful.      source
Also recommended by
Derek Sivers
The Four Steps to the Epiphany
Successful Strategies for Products that Win 2nd edition by Steven Gary Blank (2005) Paperback
Jan 01, 1601
Hiten Shah
Jan 24, 2021
I heard @toddmckinnon speak last week. He talked about how important customer development was to @okta in the early days. He recommended @sgblank’s original book. I highly recommend this book for founders and early startup teams.      source
Demand-Side Sales 101
Stop Selling and Help Your Customers Make Progress
Bob Moesta - Sep 14, 2020
Goodreads Rating
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste. Here’s the truth: sales does not have to feel icky for you or your customers. In f...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Founding Sales
The Early Stage Go-to-Market Handbook
Peter R Kazanjy - Aug 04, 2020
Goodreads Rating
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book w...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Category Creation
How to Build a Brand that Customers, Employees, and Investors Will Love
Anthony Kennada - Oct 15, 2019
Goodreads Rating
Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions.Th...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford - May 14, 2019
Goodreads Rating
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, wi...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick - Sep 09, 2013
Goodreads Rating
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. ...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Also recommended by
Andreas Klinger
Marketing Lessons from the Grateful Dead by David Meerman Scott
The Making of a Manager by Julie Zhuo