8 books on the list
Latest Recommendations First
@provisionalidea @araghougassian That is quite a long conversation. Plus everyone has different tactics that work from them. The commonality for successfully navigating strategy is seeking truth by willing to entertain ideas you reject at first. This book is pretty helpful. – source
Hiten ShahFeb 07, 2021
Also recommended byDerek Sivers
The Four Steps to the Epiphany
Successful Strategies for Products that Win 2nd edition by Steven Gary Blank (2005) Paperback
I heard @toddmckinnon speak last week. He talked about how important customer development was to @okta in the early days. He recommended @sgblank’s original book. I highly recommend this book for founders and early startup teams. – source
Hiten ShahJan 24, 2021
The Early Stage Go-to-Market Handbook
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book w...
How to Build a Brand that Customers, Employees, and Investors Will Love
Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions.Th...
Also recommended byRand Fishkin
Also recommended byAndreas Klinger
Also recommended byJeffrey Shaw