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Hiten Shah

entrepreneur
marketer

Recommended Books

7 books on the list
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The Four Steps to the Epiphany
Successful Strategies for Products that Win 2nd edition by Steven Gary Blank (2005) Paperback
Jan 01, 1601
Hiten Shah
Jan 24, 2021
I heard @toddmckinnon speak last week. He talked about how important customer development was to @okta in the early days. He recommended @sgblank’s original book. I highly recommend this book for founders and early startup teams.      source
Demand-Side Sales 101
Stop Selling and Help Your Customers Make Progress
Bob Moesta - Sep 14, 2020
Goodreads Rating
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste. Here’s the truth: sales does not have to feel icky for you or your customers. In f...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Founding Sales
The Early Stage Go-to-Market Handbook
Peter R Kazanjy - Aug 04, 2020
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book w...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Category Creation
How to Build a Brand that Customers, Employees, and Investors Will Love
Anthony Kennada - Oct 15, 2019
Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions.Th...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford - May 14, 2019
Goodreads Rating
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, wi...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Also recommended by
Rand Fishkin
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick - Sep 09, 2013
Goodreads Rating
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. ...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
David Meerman Scott - Aug 02, 2010
Goodreads Rating
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, a...
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Also recommended by
Jeffrey Shaw