The Startup Owner's Manual

This bestselling guide is a must-read for entrepreneurs looking to build a successful startup. It provides step-by-step instructions on the Customer Development process, tested and refined by a Silicon Valley startup expert for more than a decade. With over 100 charts, graphs, and diagrams, plus valuable checklists, you'll learn how to avoid common mistakes, bring your business idea to life, identify your customers, and ultimately drive your startup to profitable success. Used by hundreds of startup teams and taught at top universities, this guide is the ultimate how-to manual for startup success.