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Demand-Side Sales 101

Stop Selling and Help Your Customers Make Progress

Bob Moesta

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste. Here’s the truth: sales does not have to feel icky for you or your customers. In f...
Publish Date
2020
September 14
Goodreads rating
4.35
ISBN
9781544509969
Recommendations
1
Recommendations
Jan 23, 2021
Must-read sales and marketing books for startups.      source