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Brian Armstrong

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Brian Armstrong is the chief executive of Coinbase, the largest cryptocurrency exchange in the U.S. Armstrong co-founded Coinbase, which is based in San Francisco, in 2012. Coinbase raised $300 million in October 2018 in a financing round led by Tiger Global that valued the company at $8 billion.
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High Output Management
by Andrew S. Grove (Aug 29, 1995)
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The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s le...
Brian Armstrong
Surprisingly, I found I was already using many of the management ideas in this book (1:1, OKRs, etc) which is a testament to just how influential this book is.     source
Becoming Steve Jobs
The Evolution of a Reckless Upstart into a Visionary Leader
by Brent Schlender (Jun 07, 2016)
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Now in paperback, the #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. With a new foreword by Marc Andreessen and new afterword by the authors, Becoming Steve Jobs is a narrative on Jobs' evolution as a manager and leader, as an astute CEO, as a father, and as a visionary with an unparalled sense o...
Brian Armstrong
A biography of the famous Apple CEO. I read the Walter Isaacson biography last year, but found this one slightly better.     source
The ultimate “parenting bible” (The Boston Globe) with a new Foreword—and available as an eBook for the first time—a timeless, beloved book on how to effectively communicate with your child from the #1 New York Times bestselling authors.Internationally acclaimed experts on communication between parents and children, Adele Faber and Elaine Mazlish “...
Brian Armstrong
Really about how to communicate with all people. I found this book quite helpful and it changed how I communicate.     source
This book is also recommended by
Derek SiversMiguel de Icaza
"Surely You're Joking, Mr. Feynman!"
Adventures of a Curious Character
by Richard P. Feynman (Feb 06, 2018)
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A New York Times bestseller—the outrageous exploits of one of this century's greatest scientific minds and a legendary American original.Richard Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. Here he recounts in his inimitable voice his experience trading ideas on atomic physics with Einstein and Bohr and ideas on ...
Brian Armstrong
A way to have a happy life. Remain curious and enjoy the journey.     source
High Growth Handbook
by Elad Gil (Jul 17, 2018)
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Well-known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has c...
Brian Armstrong
The author's advice has been key for Coinbase as we go through hypergrowth, from hiring executives to improving M&A.     source
This book is also recommended by
Reid HoffmanMax LevchinKeith RaboisJoe Martin
Don't Make Me Think, Revisited
A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
by Steve Krug (Jan 02, 2014)
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Since Dont Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krugs guide to help them understand the principles of intuitive navigation and information design.In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Dont Make Me Think a classic-with updat...
Brian Armstrong
A framework to simulate how customers experience your product, especially the moments of confusion.     source
This book is also recommended by
Jeff AtwoodNick Ganju
The 15 Commitments of Conscious Leadership
A New Paradigm for Sustainable Success
by Jim Dethmer (Jan 09, 2015)
Goodreads Rating
You’ll never see leadership the same way again after reading this book. These fifteen commitments are a distillation of decades of work with CEOs and other leaders. They are radical or provocative for many. They have been game changers for us and for our clients. We trust that they will be for you too. Our experience is that unconscious leadershi...
Brian Armstrong
Discusses a way of approaching work where you are curious, eager to learn, and open, instead of focusing on blame, criticism, and commitment to being right.     source
This book is also recommended by
Tony RobbinsBen BrodeDustin Moskovitz
The Sovereign Individual
Mastering the Transition to the Information Age
by James Dale Davidson (Aug 26, 1999)
Goodreads Rating
Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century. The Sovereign Individual details strategies necessary for adapting financially to the next phase of...
Brian Armstrong
May 18, 2020
Took a fresh read of Sovereign Individual - was really ahead of it's time, a lot of original thinking (some really out there stuff too)     source
This book is also recommended by
Naval RavikantSahil LavingiaRyan Shea
Ready Player One
A Novel
by Ernest Cline (Jun 05, 2012)
Goodreads Rating
In the year 2044, reality is an ugly place. The only time teenage Wade Watts really feels alive is when he's jacked into the virtual utopia known as the OASIS. Wade's devoted his life to studying the puzzles hidden within this world's digital confines, puzzles that are based on their creator's obsession with the pop culture of decades past and that...
Brian Armstrong
A compelling picture of how VR might play out.     source
The Singularity Is Near
When Humans Transcend Biology
by Ray Kurzweil (Sep 25, 2006)
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A radical and optimistic view of the future course of human development by "the best person I know at predicting the future of artificial intelligence" (Bill Gates).At the onset of the twenty-first century, humanity stands on the verge of the most transforming and thrilling period in its history. It will be an era in which the very nature of what i...
Brian Armstrong
Many major problems, like education and disease, will be totally transformed by this in our lifetimes.     source
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
by Al Ries (Apr 27, 1994)
Goodreads Rating
Categories: BusinessNonfiction
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
Brian Armstrong
Most brands try to do and be too much, but the customer can only remember you for one thing.     source
The Wright Brothers
by David McCullough (May 03, 2016)
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The #1 New York Times bestseller from David McCullough, two-time winner of the Pulitzer Prize—the dramatic story-behind-the-story about the courageous brothers who taught the world how to fly—Wilbur and Orville Wright.On a winter day in 1903, in the Outer Banks of North Carolina, two brothers—bicycle mechanics from Dayton, Ohio—changed history. But...
Brian Armstrong
A worthwhile read for all builders.     source
This book is also recommended by
Ed ZschauBob IgerMark Russinovich
Good to Great
Why Some Companies Make the Leap and Others Don't
by Jim Collins (Oct 16, 2001)
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To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study...
Brian Armstrong
The scientific method can be applied to business. This book draws powerful lessons from data.     source
When I Say No, I Feel Guilty
by Manuel J. Smith (Feb 01, 1975)
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The best-seller that helps you say: "I just said 'no' and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in "When I Say No, I Feel Guilty," the best...
Brian Armstrong
Life is better when you only agree do the things you really want to do.     source
Hackers & Painters
Big Ideas From The Computer Age
by Paul Graham (Apr 30, 2010)
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"The computer world is like an intellectual Wild West, in which you can shoot anyone you wish with your ideas, if you're willing to risk the consequences. " --from Hackers & Painters: Big Ideas from the Computer Age, by Paul GrahamWe are living in the computer age, in a world increasingly designed and engineered by computer programmers and software...
Brian Armstrong
A printed version of some of his essays.     source
This book is also recommended by
Ev WilliamsDerek SiversKeith Rabois
The Inmates Are Running the Asylum
Why High Tech Products Drive Us Crazy and How to Restore the Sanity
by Alan Cooper (Mar 04, 2004)
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Technology isn't only the way of the future, but also the way of today. With electronics, computer chips, transmitters, and so on finding their into the most common of household and office environments, most people find that they really don't know very much about the technological advances they use. They need their phones, cameras, computers, and c...
Brian Armstrong
Products fail by trying to be all things to all people.     source
This book is also recommended by
Jeff Atwood
The Female Brain
by Louann Brizendine (Aug 07, 2007)
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Why are women more verbal than men? Why do women remember details of fights that men cant remember at all? Why do women tend to form deeper bonds with their female friends than men do with their male counterparts? These and other questions have stumped both sexes throughout the ages. Now, pioneering neuropsychiatrist Louann Brizendine, M.D., brings...
Brian Armstrong
Was recommended to me by a female executive who suggested all male CEOs read it. It was quite good.     source
This book is also recommended by
Jordan PetersonWhitney Cummings
Sperm Wars
Infidelity, Sexual Conflict, and Other Bedroom Battles
by Robin Baker (Jan 03, 2006)
Goodreads Rating
Forse non tutti sanno che:- il 10% dei bambini sono allevati da un uomo che non è il loro padre genetico, anche se crede di esserlo;- meno dell'1% degli spermatozoi eiaculati da un uomo è in grado di fecondare l'ovulo; il rimanente 99% serve solo a ingaggiare guerre sessuali con spermatozoi di altri uomini;- un uomo e una donna, che si trovino nel ...
Brian Armstrong
Many human behaviors and feelings can be explained by evolutionary psychology.     source
The Alliance
Managing Talent in the Networked Age
by Reid Hoffman (Jul 08, 2014)
Goodreads Rating
A New York Times BestsellerIntroducing the new, realistic loyalty pact between employer and employee.The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in whi...
Brian Armstrong
I found the central concept to be pretty helpful, and it changed how we approach a few things at Coinbase.     source
This book is also recommended by
Phil Libin
The Dip
A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin (May 10, 2007)
Goodreads Rating
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.Every new project (or job, or...
Brian Armstrong
Made me move to Silicon Valley and double down on being a tech entrepreneur.     source
This book is also recommended by
Ev WilliamsDerek Sivers
The God Delusion
by Richard Dawkins (Jan 16, 2008)
Goodreads Rating
In his sensational international bestseller, the preeminent scientist and outspoken atheist Richard Dawkins delivers a hard-hitting, impassioned, but humorous, rebuttal of religious belief. With rigor and wit, Dawkins eviscerates the arguments for religion and demonstrates the supreme improbability of the existence of a supreme being. He makes a co...
Brian Armstrong
Many people believe simply based on how they grew up, without ever questioning.     source
This book is also recommended by
Joe Rogan