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Rand Fishkin

entrepreneur
executive

Recommended Books

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others.
5 books on the list
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The Content Fuel Framework
How to Generate Unlimited Story Ideas (For Marketers and Creators)
Melanie Deziel - Feb 23, 2020
Goodreads Rating
"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."—Lee Odden, CEO and Co-Founder of TopRank MarketingIn The Content Fuel Framework, trained journalist and award-win...
Rand Fishkin
May 18, 2021
@mdeziel It's a great book!      source
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford - May 14, 2019
Goodreads Rating
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, wi...
Rand Fishkin
Oct 29, 2019
Obviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2-hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up.      source
No Hard Feelings
The Secret Power of Embracing Emotions at Work
Liz Fosslien - Feb 05, 2019
Goodreads Rating
A visual exploration of how to embrace emotion at work and become more authentic and fulfilled while staying professional.When it comes to emotions at work, there's rarely a happy medium. In some offices, your boss might send snaps of her weekend getaway in Vegas, or your coworker might send twenty texts about how Susan ate his clearly labeled lunc...
Rand Fishkin
Apr 22, 2019
Or this section on micro-managing, that truly captures the feeling of not being trusted, then offers *USEFUL* and *NON-OBVIOUS* advice for how to break free. So few business books do either of those. /3      source
The All-or-Nothing Marriage
How the Best Marriages Work
Eli J Finkel - Jan 08, 2019 (first published in 2017)
Goodreads Rating
"After years of debate and inquiry, the key to a great marriage remained shrouded in mystery. Until now..."--Carol Dweck, author of Mindset: The New Psychology of SuccessEli J. Finkel's insightful and ground-breaking investigation of marriage clearly shows that the best marriages today are better than the best marriages of earlier eras. Indeed, the...
Rand Fishkin
Sep 20, 2017
A short thread about a powerful book, The All or Nothing Marriage, from @EliJFinkel: (which I recommend) /1      source
Also recommended by
Geoffrey Miller
Don't Make Me Think
A Common Sense Approach to Web Usability (3rd Edition)
Steve Krug - Jan 02, 2014 (first published in 2000)
Goodreads Rating
Since Dont Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krugs guide to help them understand the principles of intuitive navigation and information design.In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Dont Make Me Think a classic-with updat...
Rand Fishkin
Jul 31, 2015
Still the best book on web design ever published, IMO, is "Don't Make Me Think" by @skrug on sale for 64% off      source