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Rand Fishkin

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Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others.
5 books on the list
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The Content Fuel Framework book cover
The Content Fuel Framework
How to Generate Unlimited Story Ideas (For Marketers and Creators)
Melanie Deziel - 2020-02-24
Goodreads Rating
Discover a simple yet highly effective approach to generating rich content ideas with The Content Fuel Framework. In this award-winning book, trained journalist and content marketer Melanie Deziel shows you how to maximize creativity and overcome writer's block using a systematic framework. Whether you're a marketer, creator, or storyteller in any industry, this guide will inspire you to generate fresh ideas on demand, any time. Say goodbye to waiting for a "big idea" and hello to consistently delivering unique content across all platforms.
Rand Fishkin
@mdeziel It's a great book!      source
Obviously Awesome book cover
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford - 2019-05-14
Goodreads Rating
Expert positioning guru and tech exec April Dunford shares her knowledge on how to effectively connect your product with consumers in her book, Obviously Awesome. With witty anecdotes and compelling case studies, Dunford's book teaches readers how to find their product's secret sauce and leverage market trends to make instant connections with their audience. You'll learn about effective positioning, the best markets for your products, and how to use different positioning styles to your advantage. If you're an entrepreneur, marketer, or salesperson looking to bring innovative products to the market, Dunford's book is sure to help you find your awesome.
Rand Fishkin
Obviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2-hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up.      source
No Hard Feelings book cover
No Hard Feelings
The Secret Power of Embracing Emotions at Work
Liz Fosslien - 2019-02-05
Goodreads Rating
"No Hard Feelings" is a helpful guidebook for navigating the emotional minefield of the modern workplace. Co-authors Liz Fosslien and Mollie West Duffy offer practical advice and scientific research, covering topics like interpreting digital messages, processing negative feedback, and acknowledging emotions in decision-making. A romp through behavioral economics, psychology, and organizational design, this book is packed with humor and two-color illustrations. Learn how to embrace emotion at work and become more fulfilled while staying professional.
Rand Fishkin
Or this section on micro-managing, that truly captures the feeling of not being trusted, then offers *USEFUL* and *NON-OBVIOUS* advice for how to break free. So few business books do either of those. /3      source
Recommended by
Kelly Ellis
The All-or-Nothing Marriage book cover
The All-or-Nothing Marriage
How the Best Marriages Work
Eli J Finkel - 2017-09-19
Goodreads Rating
"The All-or-Nothing Marriage" by Eli J Finkel is a groundbreaking investigation into modern marriages, revealing that they are the best the world has ever known. Finkel reverse engineers fulfilling marriages, offering practical advice and must-try "lovehacks". This book is perfect for anyone looking to get the most out of their marriage, from the newlywed to the empty nester.
Rand Fishkin
A short thread about a powerful book, The All or Nothing Marriage, from @EliJFinkel: (which I recommend) /1      source
Recommended by
Geoffrey Miller
Don't Make Me Think book cover
Don't Make Me Think
A Common Sense Approach to Web Usability
Steve Krug - 2013-12-24 (first published in 2000)
Goodreads Rating
Discover the timeless principles of intuitive navigation and information design with this classic guide, relied on by over 400,000 web designers and developers since its first publication in 2000. In this 3rd edition, Steve Krug offers fresh perspective, updated examples, and a new chapter on mobile usability, while retaining the short, profusely illustrated, and fun to read style that has made this book a must-read for anyone working on websites. Whether you're a veteran or a newcomer, this book will show you why it's essential for web designers and developers alike.
Rand Fishkin
Still the best book on web design ever published, IMO, is "Don't Make Me Think" by @skrug on sale for 64% off      source