Rand Fishkin

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, wi...

A visual exploration of how to embrace emotion at work and become more authentic and fulfilled while staying professional.When it comes to emotions at work, there's rarely a happy medium. In some offices, your boss might send snaps of her weekend getaway in Vegas, or your coworker might send twenty texts about how Susan ate his clearly labeled lunc...

"After years of debate and inquiry, the key to a great marriage remained shrouded in mystery. Until now..."--Carol Dweck, author of Mindset: The New Psychology of SuccessEli J. Finkel's insightful and ground-breaking investigation of marriage clearly shows that the best marriages today are better than the best marriages of earlier eras. Indeed, the...

Since Dont Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krugs guide to help them understand the principles of intuitive navigation and information design.In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Dont Make Me Think a classic-with updat...