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Rand Fishkin

Рекомендованные Книги

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others.
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The Content Fuel Framework book cover
The Content Fuel Framework
How to Generate Unlimited Story Ideas (For Marketers and Creators)
Melanie Deziel - 2020-02-24
Рейтинг Goodreads
Discover a simple yet highly effective approach to generating rich content ideas with The Content Fuel Framework. In this award-winning book, trained journalist and content marketer Melanie Deziel shows you how to maximize creativity and overcome writer's block using a systematic framework. Whether you're a marketer, creator, or storyteller in any industry, this guide will inspire you to generate fresh ideas on demand, any time. Say goodbye to waiting for a "big idea" and hello to consistently delivering unique content across all platforms.
Rand Fishkin
2021-05-18T21:42:44.000Z
@mdeziel It's a great book!      источник
Obviously Awesome book cover
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford - 2019-05-14
Рейтинг Goodreads
Expert positioning guru and tech exec April Dunford shares her knowledge on how to effectively connect your product with consumers in her book, Obviously Awesome. With witty anecdotes and compelling case studies, Dunford's book teaches readers how to find their product's secret sauce and leverage market trends to make instant connections with their audience. You'll learn about effective positioning, the best markets for your products, and how to use different positioning styles to your advantage. If you're an entrepreneur, marketer, or salesperson looking to bring innovative products to the market, Dunford's book is sure to help you find your awesome.
Rand Fishkin
2019-10-29T22:11:28.000Z
Obviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2-hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up.      источник
No Hard Feelings book cover
No Hard Feelings
The Secret Power of Embracing Emotions at Work
Liz Fosslien - 2019-02-05
Рейтинг Goodreads
"No Hard Feelings" is a helpful guidebook for navigating the emotional minefield of the modern workplace. Co-authors Liz Fosslien and Mollie West Duffy offer practical advice and scientific research, covering topics like interpreting digital messages, processing negative feedback, and acknowledging emotions in decision-making. A romp through behavioral economics, psychology, and organizational design, this book is packed with humor and two-color illustrations. Learn how to embrace emotion at work and become more fulfilled while staying professional.
Rand Fishkin
2019-04-22T19:31:03.000Z
Or this section on micro-managing, that truly captures the feeling of not being trusted, then offers *USEFUL* and *NON-OBVIOUS* advice for how to break free. So few business books do either of those. /3      источник
Рекомендовано
Kelly Ellis
The All-or-Nothing Marriage book cover
The All-or-Nothing Marriage
How the Best Marriages Work
Eli J Finkel - 2017-09-19
Рейтинг Goodreads
"The All-or-Nothing Marriage" by Eli J Finkel is a groundbreaking investigation into modern marriages, revealing that they are the best the world has ever known. Finkel reverse engineers fulfilling marriages, offering practical advice and must-try "lovehacks". This book is perfect for anyone looking to get the most out of their marriage, from the newlywed to the empty nester.
Rand Fishkin
2017-09-20T18:14:12.000Z
A short thread about a powerful book, The All or Nothing Marriage, from @EliJFinkel: (which I recommend) /1      источник
Рекомендовано
Geoffrey Miller
Веб-дизайн book cover
Веб-дизайн
книга Стива Круга или "не заставляйте меня думать"
Steve Krug - 2013-12-24 (впервые опубликовано в 2000)
Рейтинг Goodreads
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
Rand Fishkin
2015-07-31T18:10:28.000Z
Still the best book on web design ever published, IMO, is "Don't Make Me Think" by @skrug on sale for 64% off      источник