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Marshall Kirkpatrick

blogger
marketer

Recommended Books

Marshall Kirkpatrick is a co-founder and the CEO of Little Bird, a social marketing platform. Previously, he was the vice president and lead writer at ReadWriteWeb. Prior to joining RWW in September 2007, Marshall was the director of content at SplashCast Media. He also served as a lead blogger at TechCrunch.
10 books on the list
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The Technology Fallacy
How People Are the Real Key to Digital Transformation (Management on the Cutting Edge)
Gerald C. Kane - Apr 16, 2019
Goodreads Rating
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide...
Marshall Kirkpatrick
Apr 24, 2021
@skipwaltersky @profkane Jerry’s book is great. I’ve shared a bunch of my favorite highlights here      source
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford - May 14, 2019
Goodreads Rating
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, wi...
Marshall Kirkpatrick
Apr 24, 2021
@skipwaltersky @aprildunford So glad you saw this tweet! Very helpful book!      source
Also recommended by
Rand FishkinHiten Shah
The Data Journalism Handbook
Towards A Critical Data Practice (Digital Studies, 1)
Liliana Bounegru - Mar 23, 2021
The Data Journalism Handbook: Towards a Critical Data Practice provides a rich and panoramic introduction to data journalism, combining both critical reflection and practical insight. It offers a diverse collection of perspectives on how data journalism is done around the world and the broader consequences of datafication in the news, serving as bo...
Marshall Kirkpatrick
Mar 25, 2021
@chrisbrogan @aboutaaron The stories in this book are excellent, Chris. It’s really just full of stories from 70 data journalists, with related advice, as far as I can tell.      source
Between Earth and Empire
From the Necrocene to the Beloved Community
John P. Clark - Jul 01, 2019
Goodreads Rating
Between Earth and Empire focuses on the crucial position of humanity at the present moment in Earth History. We have left the Cenozoic, the “new period of life,” and are now in the midst of the Necrocene, a period of mass extinction and reversal. It is argued that an effective response to global crisis requires attention to all major spheres of soc...
Marshall Kirkpatrick
Feb 02, 2021
@thisisneer @reframerefine Agreed! As described in this amazing book.      source
The Wisdom of Crowds
James Surowiecki - Aug 16, 2005 (first published in 2004)
Goodreads Rating
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, S...
Marshall Kirkpatrick
Jan 28, 2021
Want to understand the GameStop situation? Here's a good explanation & analysis by the author of the best selling book "The Wisdom of Crowds" @JamesSurowiecki      source
Salmon and Acorns Feed Our People
Colonialism, Nature, and Social Action (Nature, Society, and Culture)
Kari Marie Norgaard - Sep 13, 2019
Goodreads Rating
Finalist for the 2020 C. Wright Mills Award from the Society for the Study of Social Problems Since time before memory, large numbers of salmon have made their way up and down the Klamath River. Indigenous management enabled the ecological abundance that formed the basis of capitalist wealth across North America. These activities on the landscape c...
Marshall Kirkpatrick
Aug 19, 2020
Regarding fires in California, this incredible book explains the fragility that has resulted from a century of settlers suppressing indigenous fire cultivation. This book blew my mind.      source
Thinking in Systems
A Primer
Donella H. Meadows - Dec 03, 2008
Goodreads Rating
Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to devel...
Marshall Kirkpatrick
Aug 17, 2020
Just finished reading “Thinking in Systems” on Audible, highly recommend it. Realized at the closing credits I’m reading two books now both from Chelsea Green Publishing! I hadn’t heard of them before:      source
Also recommended by
Tobi LutkeJonathan Foley
White Fragility
Why It's So Hard for White People to Talk About Racism
Robin Diangelo - Jun 26, 2018
Goodreads Rating
The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality.Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and ...
Marshall Kirkpatrick
Nov 29, 2019
@jhagel This is a great book btw!      source
The Green New Deal
Why the Fossil Fuel Civilization Will Collapse by 2028, and the Bold Economic Plan to Save Life on Earth
Jeremy Rifkin - Sep 10, 2019
Goodreads Rating
An urgent plan to confront climate change, transform the American economy, and create a green post-fossil fuel culture.A new vision for America's future is quickly gaining momentum. Facing a global emergency, a younger generation is spearheading a national conversation around a Green New Deal and setting the agenda for a bold political movement wit...
Marshall Kirkpatrick
Nov 03, 2019
The newest book from Jeremy Rifkin, advisor to the EU and China on the networked, green, post-carbon economy, is amazing. I recommend it highly.      source
The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
Brent Adamson - Sep 08, 2015
Goodreads Rating
What’s the secret to executing complex sales today? As the bestseller The Challenger Sale proved, challenging the customer is the key to success. But it turns out that’s only half the story.  It’s not just that you challenge but who you challenge that really matters.  To win today, you need a Challenger inside the customer organization. Picture you...
Marshall Kirkpatrick
Jun 03, 2019
This is an amazing book. If you think analyst firms are just pay-to-play and don’t deliver big, objective value, I dare you to read this book. I’m quite confident it will change your mind. It’s challenging everything I thought about change advocacy, content marketing, and sales.      source