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Marshall Kirkpatrick


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Marshall Kirkpatrick is a co-founder and the CEO of Little Bird, a social marketing platform. Previously, he was the vice president and lead writer at ReadWriteWeb. Prior to joining RWW in September 2007, Marshall was the director of content at SplashCast Media. He also served as a lead blogger at TechCrunch.
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White Fragility
Why It's So Hard for White People to Talk About Racism
Robin DiAngelo - Jun 26, 2018
Goodreads Rating
The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality.Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and ...
Marshall Kirkpatrick
Nov 29, 2019
@jhagel This is a great book btw!     source
The Green New Deal
Why the Fossil Fuel Civilization Will Collapse by 2028, and the Bold Economic Plan to Save Life on Earth
Jeremy Rifkin - Sep 10, 2019
Goodreads Rating
An urgent plan to confront climate change, transform the American economy, and create a green post-fossil fuel culture.A new vision for America's future is quickly gaining momentum. Facing a global emergency, a younger generation is spearheading a national conversation around a Green New Deal and setting the agenda for a bold political movement wit...
Marshall Kirkpatrick
Nov 03, 2019
The newest book from Jeremy Rifkin, advisor to the EU and China on the networked, green, post-carbon economy, is amazing. I recommend it highly.     source
The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
Brent Adamson - Sep 08, 2015
Goodreads Rating
What’s the secret to executing complex sales today? As the bestseller The Challenger Sale proved, challenging the customer is the key to success. But it turns out that’s only half the story.  It’s not just that you challenge but who you challenge that really matters.  To win today, you need a Challenger inside the customer organization. Picture you...
Marshall Kirkpatrick
Jun 03, 2019
This is an amazing book. If you think analyst firms are just pay-to-play and don’t deliver big, objective value, I dare you to read this book. I’m quite confident it will change your mind. It’s challenging everything I thought about change advocacy, content marketing, and sales.     source