How to Nail Product Positioning so Customers Get It, Buy It, Love It
Expert positioning guru and tech exec April Dunford shares her knowledge on how to effectively connect your product with consumers in her book, Obviously Awesome. With witty anecdotes and compelling case studies, Dunford's book teaches readers how to find their product's secret sauce and leverage market trends to make instant connections with their audience. You'll learn about effective positioning, the best markets for your products, and how to use different positioning styles to your advantage. If you're an entrepreneur, marketer, or salesperson looking to bring innovative products to the market, Dunford's book is sure to help you find your awesome.
2019-10-29T22:11:28.000ZObviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2-hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up. – source
2021-01-23T22:23:46.000ZMust-read sales and marketing books for startups. – source
2021-12-23T14:55:01.000ZHere's my top 5 marketing books – source
2021-04-24T14:32:50.000Z@skipwaltersky @aprildunford So glad you saw this tweet! Very helpful book! – source