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Austen Allred

author
entrepreneur
executive

Recommended Books

Austen Allred is the Co-Founder and CEO of Lambda School. Before Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
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Living with a SEAL
31 Days Training with the Toughest Man on the Planet
Jesse Itzler - Nov 01, 2016 (first published in 2015)
Goodreads Rating
Entrepreneur Jesse Itzler chronicles his month of living and extreme fitness training with a Navy SEAL in the New York Times and #1 LA Times bestseller LIVING WITH A SEAL, now with two bonus chapters. Entrepreneur Jesse Itzler will try almost anything. His life is about being bold and risky. So when Jesse felt himself drifting on autopilot, he hire...
Austen Allred
Oct 24, 2021
I think “Can’t Hurt Me” by @davidgoggins is becoming my most often recommended book. Hilarious when paired with “Living with a Seal” by @JesseItzler.      source
Also recommended by
Cory BookerMarc Andreessen
The Hypomanic Edge
The Link Between (A Little) Craziness and (A Lot of) Success in America
John D. Gartner - Jun 18, 2011
Goodreads Rating
Explores the American pervasiveness of hypomania, a genetically based, mild form of mania that endows certain people with high energy, creativity, and a propensity for risk-taking....
Austen Allred
Oct 20, 2021
@dotpem @aagha this is a great book though      source
Winning
The Unforgiving Race to Greatness (Tim Grover Winning Series)
Tim S. Grover - May 18, 2021
Goodreads Rating
From the elite performance coach who authored the international bestseller Relentless and whose clients have included Michael Jordan, Kobe Bryant, and Dwyane Wade, comes this brutally honest formula for winning in business, sports, or any arena where the battle is fiercely unforgiving. In Winning, Tim Grover shows why he is one of the world’s most ...
Austen Allred
Jul 18, 2021
Winning: The Unforgiving Race to Greatness: 5/5 stars. Incredible book. Will be coming back again and again.      source
Project Hail Mary
A Novel
Andy Weir - May 04, 2021
Goodreads Rating
Ryland Grace is the sole survivor on a desperate, last-chance mission--and if he fails, humanity and the earth itself will perish.Except that right now, he doesn't know that. He can't even remember his own name, let alone the nature of his assignment or how to complete it.All he knows is that he's been asleep for a very, very long time. And he's ju...
Austen Allred
Jul 18, 2021
Project Hail Mary: 5/5 stars. I have no idea why this book was so much fun, but it was really, really good. The science was clever, the story was great.      source
A First-Rate Madness
Uncovering the Links Between Leadership and Mental Illness
Nassir Ghaemi - Jun 26, 2012 (first published in 2011)
Goodreads Rating
This New York Times bestseller is a myth-shattering exploration of the powerful connections between mental illness and leadership.Historians have long puzzled over the apparent mental instability of great and terrible leaders alike: Napoleon, Lincoln, Churchill, Hitler, and others. In A First-Rate Madness, Nassir Ghaemi, director of the Mood Disord...
Austen Allred
May 11, 2021
Huge thank you to whoever recommended this book; I can’t remember who you are. It’s fascinating.      source
Lying
Sam Harris - Nov 05, 2013 (first published in 2011)
Goodreads Rating
As it was in Anna Karenina, Madame Bovary, and Othello, so it is in life. Most forms of private vice and public evil are kindled and sustained by lies. Acts of adultery and other personal betrayals, financial fraud, government corruption—even murder and genocide—generally require an additional moral defect: a willingness to lie.In Lying, best-selli...
Austen Allred
Mar 27, 2021
You want a comms strategy that wins in 2021? 1. Read this book 2. Be very kind but always completely 100% honest in every conversation. Even when the truth is uncomfortable or confrontational. We forgive all kinds of vice. We do not forgive deceit.      source
Greenlights
Matthew McConaughey - Oct 20, 2020
Goodreads Rating
From the Academy Award®–winning actor, an unconventional memoir filled with raucous stories, outlaw wisdom, and lessons learned the hard way about living with greater satisfaction I’ve been in this life for fifty years, been trying to work out its riddle for forty-two, and been keeping diaries of clues to that riddle for the last thirty-five. Notes...
Austen Allred
Mar 22, 2021
Greenlights by Matthew McConaughey is a remarkably good book. The audiobook is incredible.      source
The Adventures of Tom Sawyer-Treasury of Illustrated Classics Storybook Collection
Mark Twain - Jun 01, 2017 (first published in 1875)
Goodreads Rating
An adventure story for children, The Adventures of Tom Sawyer is a fun-filled book that shows life along the Mississippi River in the 1840s. Written by Mark Twain, the book shows masterfully-done satire, racism, childhood, and the importance of loyalty and courage- no matter the cost....
Austen Allred
Mar 13, 2021
Best parenting book ever:      source
The Wright Brothers
David McCullough - May 03, 2016 (first published in 2015)
Goodreads Rating
The #1 New York Times bestseller from David McCullough, two-time winner of the Pulitzer Prize—the dramatic story-behind-the-story about the courageous brothers who taught the world how to fly—Wilbur and Orville Wright.On a winter day in 1903, in the Outer Banks of North Carolina, two brothers—bicycle mechanics from Dayton, Ohio—changed history. But...
Austen Allred
Dec 06, 2020
If anybody can find a book I enjoy more than Wright Brothers by McCullough I’ll buy you 10 books in return      source
Snow Crash
Neal Stephenson - Jan 01, 2011 (first published in 1992)
Goodreads Rating
After the Internet, what came next?Enter the Metaverse - cyberspace home to avatars and software daemons, where anything and just about everything goes. Newly available on the Street - the Metaverse's main drag - is Snow Crash, a cyberdrug. Trouble is Snow Crash is also a computer virus - and something more. Because once taken it infects the person...
Austen Allred
Nov 06, 2020
Edit: Snow Crash is now one of my favorite books of all-time      source
The New New Thing
A Silicon Valley Story
Michael Lewis - Jan 06, 2014 (first published in 1999)
Goodreads Rating
In the weird glow of the dying millennium, Michael Lewis set out on a safari through Silicon Valley to find the world’s most important technology entrepreneur. He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result—the best-selling book The New...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually      source
Also recommended by
Keith Rabois
Empires of Light by Jill Jonnes
Masters of Doom by David Kushner
Titan by Ron Chernow
The Last Lone Inventor by Evan I. Schwartz
Where Wizards Stay Up Late by Katie Hafner
Walt Disney by Bob Thomas
Can't Hurt Me by David Goggins
Foundation by Isaac-Asimov
Ready Player One by Ernest Cline
Genghis Khan and the Making of the Modern World by Jack Weatherford by Jack Weatherford
Elon Musk by Ashlee Vance
Troublemakers by Leslie Berlin
Hackers by Steven Levy
Dealers of Lightning by Michael A. Hiltzik