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Austen Allred

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Austen Allred is the Co-Founder and CEO of Lambda School. Before Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
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The Rise of Superman book cover
The Rise of Superman
Decoding the Science of Ultimate Human Performance
Steven Kotler - 2014-03-04
Goodreads Rating
An exploration of how extreme athletes break the limits of ultimate human performance and what we can learn from their mastery of the state of consciousness known as “flow” In this groundbreaking book, New York Times–bestselling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-ha...
Austen Allred
2022-07-24T16:50:55.000Z
@jmarbach “The Rise of Superman” is an excellent book about this.      source
Pizza Tiger book cover
Pizza Tiger
Thomas Monaghan - 1986-11-12
Goodreads Rating
The founder of Domino's Pizza, self-made multimillionaire Tom Monaghan, owner of the Detroit Tigers and amateur disciple of Frank Lloyd Wright, reveals through his life story the personal qualities and business practices that have made him "the Entrepreneurial Hero of the 1980s" (Inc. Magazine). 8 pages of black-and-white photographs....
Austen Allred
2022-06-08T00:11:54.000Z
Btw this book is 10/10      source
Living with a SEAL book cover
Living with a SEAL
31 Days Training with the Toughest Man on the Planet
Jesse Itzler - 2016-11-01 (first published in 2015)
Goodreads Rating
Entrepreneur Jesse Itzler chronicles his month of living and extreme fitness training with a Navy SEAL in the New York Times and #1 LA Times bestseller LIVING WITH A SEAL, now with two bonus chapters. Entrepreneur Jesse Itzler will try almost anything. His life is about being bold and risky. So when Jesse felt himself drifting on autopilot, he hire...
Austen Allred
2021-10-24T17:12:08.000Z
I think “Can’t Hurt Me” by @davidgoggins is becoming my most often recommended book. Hilarious when paired with “Living with a Seal” by @JesseItzler.      source
Also recommended by
Cory BookerMarc Andreessen
The Hypomanic Edge book cover
The Hypomanic Edge
The Link Between (A Little) Craziness and (A Lot of) Success in America
John D. Gartner - 2011-06-18
Goodreads Rating
Explores the American pervasiveness of hypomania, a genetically based, mild form of mania that endows certain people with high energy, creativity, and a propensity for risk-taking....
Austen Allred
2021-10-20T06:31:12.000Z
@dotpem @aagha this is a great book though      source
Winning book cover
Winning
The Unforgiving Race to Greatness (Tim Grover Winning Series)
Tim S. Grover - 2021-05-18
Goodreads Rating
From the elite performance coach who authored the international bestseller Relentless and whose clients have included Michael Jordan, Kobe Bryant, and Dwyane Wade, comes this brutally honest formula for winning in business, sports, or any arena where the battle is fiercely unforgiving. In Winning, Tim Grover shows why he is one of the world’s most ...
Austen Allred
2021-07-18T14:57:10.000Z
Winning: The Unforgiving Race to Greatness: 5/5 stars. Incredible book. Will be coming back again and again.      source
Also recommended by
Patrick OShaughnessy
Project Hail Mary book cover
Project Hail Mary
A Novel
Andy Weir - 2021-05-04
Goodreads Rating
Ryland Grace is the sole survivor on a desperate, last-chance mission--and if he fails, humanity and the earth itself will perish.Except that right now, he doesn't know that. He can't even remember his own name, let alone the nature of his assignment or how to complete it.All he knows is that he's been asleep for a very, very long time. And he's ju...
Austen Allred
2021-07-18T14:57:08.000Z
Project Hail Mary: 5/5 stars. I have no idea why this book was so much fun, but it was really, really good. The science was clever, the story was great.      source
A First-Rate Madness book cover
A First-Rate Madness
Uncovering the Links Between Leadership and Mental Illness
Nassir Ghaemi - 2012-06-26 (first published in 2011)
Goodreads Rating
This New York Times bestseller is a myth-shattering exploration of the powerful connections between mental illness and leadership.Historians have long puzzled over the apparent mental instability of great and terrible leaders alike: Napoleon, Lincoln, Churchill, Hitler, and others. In A First-Rate Madness, Nassir Ghaemi, director of the Mood Disord...
Austen Allred
2021-05-11T03:44:35.000Z
Huge thank you to whoever recommended this book; I can’t remember who you are. It’s fascinating.      source
Also recommended by
Brianne Kimmel
Lying book cover
Lying
Sam Harris - 2013-11-05 (first published in 2011)
Goodreads Rating
As it was in Anna Karenina, Madame Bovary, and Othello, so it is in life. Most forms of private vice and public evil are kindled and sustained by lies. Acts of adultery and other personal betrayals, financial fraud, government corruption—even murder and genocide—generally require an additional moral defect: a willingness to lie.In Lying, best-selli...
Austen Allred
2021-03-27T04:32:56.000Z
You want a comms strategy that wins in 2021? 1. Read this book 2. Be very kind but always completely 100% honest in every conversation. Even when the truth is uncomfortable or confrontational. We forgive all kinds of vice. We do not forgive deceit.      source
Greenlights book cover
Greenlights
Matthew McConaughey - 2020-10-20
Goodreads Rating
From the Academy Award®–winning actor, an unconventional memoir filled with raucous stories, outlaw wisdom, and lessons learned the hard way about living with greater satisfaction I’ve been in this life for fifty years, been trying to work out its riddle for forty-two, and been keeping diaries of clues to that riddle for the last thirty-five. Notes...
Austen Allred
2021-03-22T00:49:31.000Z
Greenlights by Matthew McConaughey is a remarkably good book. The audiobook is incredible.      source
The Adventures of Tom Sawyer book cover
The Adventures of Tom Sawyer
Mark Twain - 2017-06-01 (first published in 1875)
Goodreads Rating
An adventure story for children, The Adventures of Tom Sawyer is a fun-filled book that shows life along the Mississippi River in the 1840s. Written by Mark Twain, the book shows masterfully-done satire, racism, childhood, and the importance of loyalty and courage- no matter the cost....
Austen Allred
2021-03-13T18:12:22.000Z
Best parenting book ever:      source
Can't Hurt Me book cover
Can't Hurt Me
David Goggins - 2018-12-04
Troublemakers by Leslie Berlin
Elon Musk by Ashlee Vance
Foundation by Isaac-Asimov
The Wright Brothers by David McCullough
The New New Thing by Michael Lewis
Ready Player One by Ernest Cline
Snow Crash by Neal Stephenson
Hackers by Steven Levy
Empires of Light by Jill Jonnes
Masters of Doom by David Kushner
Titan by Ron Chernow
The Last Lone Inventor by Evan I. Schwartz
Dealers of Lightning by Michael A. Hiltzik
Where Wizards Stay Up Late by Katie Hafner
Walt Disney by Bob Thomas
Genghis Khan and the Making of the Modern World by Jack Weatherford by Jack Weatherford