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Austen Allred

author
entrepreneur
executive

Recommended Books

Austen Allred is the Co-Founder and CEO of Lambda School. Before Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
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The New New Thing
A Silicon Valley Story
Michael Lewis - Jan 06, 2014 (first published in 1999)
Goodreads Rating
In the weird glow of the dying millennium, Michael Lewis set out on a safari through Silicon Valley to find the world’s most important technology entrepreneur. He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result—the best-selling book The New...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually     source
Also recommended by
Keith Rabois
Empires of Light
Edison, Tesla, Westinghouse, and the Race to Electrify the World
Jill Jonnes - Oct 12, 2004 (first published in 2003)
Goodreads Rating
In the final decades of the nineteenth century, three brilliant and visionary titans of America’s Gilded Age—Thomas Edison, Nikola Tesla, and George Westinghouse—battled bitterly as each vied to create a vast and powerful electrical empire. In Empires of Light, historian Jill Jonnes portrays this extraordinary trio and their riveting and ruthless w...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually     source
Masters of Doom
How Two Guys Created an Empire and Transformed Pop Culture
David Kushner - May 11, 2004 (first published in 2003)
Goodreads Rating
Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce ...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually     source
Titan
The Life of John D. Rockefeller, Sr.
Ron Chernow - Mar 30, 2004 (first published in 1998)
Goodreads Rating
John D. Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity a...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually     source
The Last Lone Inventor
A Tale of Genius, Deceit, and the Birth of Television
Evan I. Schwartz - May 13, 2003 (first published in 2002)
Goodreads Rating
In a story that is both of its time and timeless, Evan I. Schwartz tells a tale of genius versus greed, innocence versus deceit, and independent brilliance versus corporate arrogance. Many men have laid claim to the title "father of television," but Philo T. Farnsworth is the true genius behind what may be the most influential invention of our time...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually     source
Where Wizards Stay Up Late
The Origins Of The Internet
Katie Hafner - Jan 21, 1998 (first published in 1996)
Goodreads Rating
Twenty five years ago, it didn't exist. Today, twenty million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960's, when computers w...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually     source
Walt Disney
An American Original (Disney Editions Deluxe)
Bob Thomas - May 01, 1994 (first published in 1976)
Goodreads Rating
Walt Disney is an American hero. From Mickey Mouse to Disneyland, he changed the face of American culture. His is a success story like no other: a man who developed animated film into an art form and made a massive contribution to the folklore of the world.After years of research, respected Hollywood biographer Bob Thomas produced a definitive biog...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually     source
Can't Hurt Me
Master Your Mind and Defy the Odds
David Goggins - Dec 04, 2018
Goodreads Rating
For David Goggins, childhood was a nightmare — poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. Th...
Austen Allred
Aug 07, 2020
Stumbled upon @davidgoggins’s book recently (can’t remember how) and this is some of the craziest stuff I’ve ever read.     source
Also recommended by
Joe RoganMarc Andreessen
Austen Allred
Jul 29, 2020
Absolutely incredible book. Probably in my top five all-time.     source
Also recommended by
Daymond JohnLisa Ling
Elon Musk
Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance - Jan 24, 2017 (first published in 2015)
Goodreads Rating
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.”Elon Musk spotlights the techno...
Also recommended by
Tim UrbanPeter Adeney