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Austen Allred

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entrepreneur
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Recommended Books

Austen Allred is the Co-Founder and CEO of Lambda School. Before Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
21 books on the list
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A First-Rate Madness
Uncovering the Links Between Leadership and Mental Illness
Nassir Ghaemi - Jun 26, 2012 (first published in 2011)
Goodreads Rating
This New York Times bestseller is a myth-shattering exploration of the powerful connections between mental illness and leadership.Historians have long puzzled over the apparent mental instability of great and terrible leaders alike: Napoleon, Lincoln, Churchill, Hitler, and others. In A First-Rate Madness, Nassir Ghaemi, director of the Mood Disord...
Austen Allred
May 11, 2021
Huge thank you to whoever recommended this book; I can’t remember who you are. It’s fascinating.      source
Lying
Sam Harris - Nov 05, 2013 (first published in 2011)
Goodreads Rating
As it was in Anna Karenina, Madame Bovary, and Othello, so it is in life. Most forms of private vice and public evil are kindled and sustained by lies. Acts of adultery and other personal betrayals, financial fraud, government corruption—even murder and genocide—generally require an additional moral defect: a willingness to lie.In Lying, best-selli...
Austen Allred
Mar 27, 2021
You want a comms strategy that wins in 2021? 1. Read this book 2. Be very kind but always completely 100% honest in every conversation. Even when the truth is uncomfortable or confrontational. We forgive all kinds of vice. We do not forgive deceit.      source
Greenlights
Matthew McConaughey - Oct 20, 2020
Goodreads Rating
From the Academy Award®–winning actor, an unconventional memoir filled with raucous stories, outlaw wisdom, and lessons learned the hard way about living with greater satisfaction I’ve been in this life for fifty years, been trying to work out its riddle for forty-two, and been keeping diaries of clues to that riddle for the last thirty-five. Notes...
Austen Allred
Mar 22, 2021
Greenlights by Matthew McConaughey is a remarkably good book. The audiobook is incredible.      source
The Adventures of Tom Sawyer
Mark Twain - Jan 27, 1998 (first published in 1875)
Goodreads Rating
Whether forming a pirate gang to search for buried treasure or spending a quiet time at home, sharing his medicine with Aunt Polly's cat, the irrepressible Tom Sawyer evokes the world of boyhood in nineteenth century rural America. In this classic story, Mark Twain re-created a long-ago world of freshly whitewashed fences and Sunday school picnics ...
Austen Allred
Mar 13, 2021
Best parenting book ever:      source
The Wright Brothers
David McCullough - May 03, 2016 (first published in 2015)
Goodreads Rating
The #1 New York Times bestseller from David McCullough, two-time winner of the Pulitzer Prize—the dramatic story-behind-the-story about the courageous brothers who taught the world how to fly—Wilbur and Orville Wright.On a winter day in 1903, in the Outer Banks of North Carolina, two brothers—bicycle mechanics from Dayton, Ohio—changed history. But...
Austen Allred
Dec 06, 2020
If anybody can find a book I enjoy more than Wright Brothers by McCullough I’ll buy you 10 books in return      source
Snow Crash
Neal Stephenson - Jan 01, 2011 (first published in 1992)
Goodreads Rating
After the Internet, what came next?Enter the Metaverse - cyberspace home to avatars and software daemons, where anything and just about everything goes. Newly available on the Street - the Metaverse's main drag - is Snow Crash, a cyberdrug. Trouble is Snow Crash is also a computer virus - and something more. Because once taken it infects the person...
Austen Allred
Nov 06, 2020
Edit: Snow Crash is now one of my favorite books of all-time      source
The New New Thing
A Silicon Valley Story
Michael Lewis - Jan 06, 2014 (first published in 1999)
Goodreads Rating
In the weird glow of the dying millennium, Michael Lewis set out on a safari through Silicon Valley to find the world’s most important technology entrepreneur. He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result—the best-selling book The New...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually      source
Also recommended by
Keith Rabois
Empires of Light
Edison, Tesla, Westinghouse, and the Race to Electrify the World
Jill Jonnes - Oct 12, 2004 (first published in 2003)
Goodreads Rating
In the final decades of the nineteenth century, three brilliant and visionary titans of America’s Gilded Age—Thomas Edison, Nikola Tesla, and George Westinghouse—battled bitterly as each vied to create a vast and powerful electrical empire. In Empires of Light, historian Jill Jonnes portrays this extraordinary trio and their riveting and ruthless w...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually      source
Masters of Doom
How Two Guys Created an Empire and Transformed Pop Culture
David Kushner - May 11, 2004 (first published in 2003)
Goodreads Rating
Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce ...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually      source
Titan
The Life of John D. Rockefeller, Sr.
Ron Chernow - Mar 30, 2004 (first published in 1998)
Goodreads Rating
John D. Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity a...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually      source
The Last Lone Inventor
A Tale of Genius, Deceit, and the Birth of Television
Evan I. Schwartz - May 13, 2003 (first published in 2002)
Goodreads Rating
In a story that is both of its time and timeless, Evan I. Schwartz tells a tale of genius versus greed, innocence versus deceit, and independent brilliance versus corporate arrogance. Many men have laid claim to the title "father of television," but Philo T. Farnsworth is the true genius behind what may be the most influential invention of our time...
Austen Allred
Aug 23, 2020
I strongly recommend all of these books, actually      source
Where Wizards Stay Up Late by Katie Hafner
Walt Disney by Bob Thomas
Can't Hurt Me by David Goggins
Ready Player One by Ernest Cline
Foundation by Isaac Asimov
Genghis Khan and the Making of the Modern World by Jack Weatherford by Jack Weatherford
Elon Musk by Ashlee Vance
Troublemakers by Leslie Berlin
Hackers by Steven Levy
Dealers of Lightning by Michael A. Hiltzik