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Austen Allred

author
entrepreneur
executive

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Austen Allred is the Co-Founder and CEO of Lambda School. Before Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
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Can't Hurt Me
Master Your Mind and Defy the Odds
David Goggins - Dec 04, 2018
Goodreads Rating
For David Goggins, childhood was a nightmare — poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. Th...
Austen Allred
Aug 07, 2020
Stumbled upon @davidgoggins’s book recently (can’t remember how) and this is some of the craziest stuff I’ve ever read.     source
Also recommended by
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Austen Allred
Jul 29, 2020
Absolutely incredible book. Probably in my top five all-time.     source
Also recommended by
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Elon Musk
Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance - Jan 24, 2017 (first published in 2015)
Goodreads Rating
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.”Elon Musk spotlights the techno...
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