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Joe Martin

marketer

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Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than ten years in consumer data analysis, corporate strategy, and digital marketing. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe is currently a social analytics lead at Adobe.
9 books on the list
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Jurassic Park
Michael Crichton - Sep 25, 2012 (first published in 1990)
Goodreads Rating
An astonishing technique for recovering and cloning dinosaur DNA has been discovered. Now humankind’s most thrilling fantasies have come true. Creatures extinct for eons roam Jurassic Park with their awesome presence and profound mystery, and all the world can visit them—for a price. Until something goes wrong. . . . In Jurassic Park, Michael Crich...
Joe Martin
Feb 20, 2021
@ericdfarmer Such a good book.      source
Also recommended by
Richard Branson
A River Runs through It and Other Stories
Norman Maclean - May 16, 2017 (first published in 1976)
Goodreads Rating
When Norman Maclean sent the manuscript of A River Runs through It and Other Stories to New York publishers, he received a slew of rejections. One editor, so the story goes, replied, “it has trees in it.” Forty years later, the title novella is recognized as one of the great American tales of the twentieth century, and Maclean as one of the most be...
Joe Martin
Feb 20, 2021
@allanschoenberg Love that book, and movie      source
Also recommended by
M. Sanjayan
The Martian
Andy Weir - Oct 28, 2014 (first published in 2012)
Goodreads Rating
Six days ago, astronaut Mark Watney became one of the first people to walk on Mars. Now, he's sure he'll be the first person to die there. After a dust storm forces his crew to evacuate the planet while thinking him dead, Mark finds himself stranded on Mars's surface, with no way to signal Earth that he's alive. And even if he could get word out, h...
Joe Martin
Feb 20, 2021
@sarcasT0NY Yeah Book is great. Also one of my fav movies. They did a decent job adapting it      source
The Messy Middle
Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
Scott Belsky - Oct 02, 2018
Goodreads Rating
Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined. Creating something from nothing is a volatile journey. The first mile births a n...
Joe Martin
Dec 28, 2020
@joel_hansen_ @scottbelsky Adobe 🐐, great book.      source
Also recommended by
Ryan Carson Chris Fralic
Grit
The Power of Passion and Perseverance
Angela Duckworth - Aug 21, 2018 (first published in 2016)
Goodreads Rating
In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckw...
Joe Martin
Oct 15, 2020
@alyssandamato 7habits Stephen Covey Grit - Angela Duckworth Hooked - Nir Eyal Malcom Gladwell , love data books      source
Hooked
How to Build Habit-Forming Products
Nir Eyal - Nov 04, 2014 (first published in 2013)
Goodreads Rating
How do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process e...
Joe Martin
Oct 15, 2020
@alyssandamato 7habits Stephen Covey Grit - Angela Duckworth Hooked - Nir Eyal Malcom Gladwell , love data books      source
Also recommended by
Ryan HooverMarc Goodman
High Growth Handbook
Elad Gil - Jul 17, 2018
Goodreads Rating
Well-known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has c...
Joe Martin
Jan 25, 2020
@eladgil Love this book      source
The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change
Stephen R. Covey - Nov 19, 2013 (first published in 1989)
Goodreads Rating
When Stephen Covey first released The Seven Habits of Highly Effective People, the book became an instant rage because people suddenly got up and took notice that their lives were headed off in the wrong direction; and more than that, they realized that there were so many simple things they could do in order to navigate their life correctly. This b...
Joe Martin
Oct 08, 2019
@benmorris @audible_com @Gladwell I enjoy the quiet on the way home, but on the way to work I am listening to the 7 habits book by Stephen Coveru, a fave of mine      source
Dude!
Aaron Reynolds - Apr 24, 2018
Goodreads Rating
Aaron Reynolds, the author of Nerdy Birdy and Creepy Carrots! teams up with Dan Santat, the Caldecott–winning illustrator behind The Adventures of Beekle: The Unimaginary Friend to create the hilarious, gnarly summer adventure picture book, Dude!Dude! You have to read this book.It's totally about this platypus and this beaver who are friends. They ...
Joe Martin
Apr 16, 2019
@realColinMac Agreed. Exhibit A my favorite kids book we got from the library a few weeks ago.      source