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Joe Martin

marketer

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Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than ten years in consumer data analysis, corporate strategy, and digital marketing. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe is currently a social analytics lead at Adobe.
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Grit
The Power of Passion and Perseverance
Angela Duckworth - Aug 21, 2018 (first published in 2016)
Goodreads Rating
In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckw...
Joe Martin
Oct 15, 2020
@alyssandamato 7habits Stephen Covey Grit - Angela Duckworth Hooked - Nir Eyal Malcom Gladwell , love data books     source
Hooked
How to Build Habit-Forming Products
Nir Eyal - Nov 04, 2014 (first published in 2013)
Goodreads Rating
How do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process e...
Joe Martin
Oct 15, 2020
@alyssandamato 7habits Stephen Covey Grit - Angela Duckworth Hooked - Nir Eyal Malcom Gladwell , love data books     source
Also recommended by
Ryan HooverMarc Goodman
High Growth Handbook
Elad Gil - Jul 17, 2018
Goodreads Rating
Well-known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has c...
Joe Martin
Jan 25, 2020
@eladgil Love this book     source
The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change
Stephen R. Covey - Nov 19, 2013 (first published in 1989)
Goodreads Rating
When Stephen Covey first released The Seven Habits of Highly Effective People, the book became an instant rage because people suddenly got up and took notice that their lives were headed off in the wrong direction; and more than that, they realized that there were so many simple things they could do in order to navigate their life correctly. This b...
Joe Martin
Oct 08, 2019
@benmorris @audible_com @Gladwell I enjoy the quiet on the way home, but on the way to work I am listening to the 7 habits book by Stephen Coveru, a fave of mine     source
Dude!
Aaron Reynolds - Apr 24, 2018
Goodreads Rating
Aaron Reynolds, the author of Nerdy Birdy and Creepy Carrots! teams up with Dan Santat, the Caldecott–winning illustrator behind The Adventures of Beekle: The Unimaginary Friend to create the hilarious, gnarly summer adventure picture book, Dude!Dude! You have to read this book.It's totally about this platypus and this beaver who are friends. They ...
Joe Martin
Apr 16, 2019
@realColinMac Agreed. Exhibit A my favorite kids book we got from the library a few weeks ago.     source