Joe Martin
Recommended Books
Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than ten years in consumer data analysis, corporate strategy, and digital marketing. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe is currently a social analytics lead at Adobe.
9 books on the list
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Jurassic Park
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An astonishing technique for recovering and cloning dinosaur DNA has been discovered. Now humankind’s most thrilling fantasies have come true. Creatures extinct for eons roam Jurassic Park with their awesome presence and profound mystery, and all the world can visit them—for a price. Until something goes wrong. . . . In Jurassic Park, Michael Crich...
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Richard Branson
A River Runs through It and Other Stories
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When Norman Maclean sent the manuscript of A River Runs through It and Other Stories to New York publishers, he received a slew of rejections. One editor, so the story goes, replied, “it has trees in it.” Forty years later, the title novella is recognized as one of the great American tales of the twentieth century, and Maclean as one of the most be...
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M. Sanjayan
The Martian
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Six days ago, astronaut Mark Watney became one of the first people to walk on Mars. Now, he's sure he'll be the first person to die there. After a dust storm forces his crew to evacuate the planet while thinking him dead, Mark finds himself stranded on Mars's surface, with no way to signal Earth that he's alive. And even if he could get word out, h...
Joe Martin
Feb 20, 2021
The Messy Middle
Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined. Creating something from nothing is a volatile journey. The first mile births a n...
In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckw...
Joe Martin
Oct 15, 2020
How do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process e...
Joe Martin
Oct 15, 2020
High Growth Handbook
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Well-known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has c...
When Stephen Covey first released The Seven Habits of Highly Effective People, the book became an instant rage because people suddenly got up and took notice that their lives were headed off in the wrong direction; and more than that, they realized that there were so many simple things they could do in order to navigate their life correctly. This b...
Joe Martin
Oct 08, 2019
Aaron Reynolds, the author of Nerdy Birdy and Creepy Carrots! teams up with Dan Santat, the Caldecott–winning illustrator behind The Adventures of Beekle: The Unimaginary Friend to create the hilarious, gnarly summer adventure picture book, Dude!Dude! You have to read this book.It's totally about this platypus and this beaver who are friends. They ...
Joe Martin
Apr 16, 2019