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Aaron Greenberg

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Aaron Greenberg is the General Manager of Microsoft Studios marketing group and Head of Global Product Marketing for Xbox first party games, third party titles, and Xbox Entertainment Studios. He has held this position since June 2014, and is responsible for creating and coordinating the messaging for new Xbox games and the Xbox Entertainment Studio’s projects.
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Shoe Dog book cover
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight - 2016-04-26
Goodreads Rating
Discover the inspiring tale of how a young entrepreneur borrowed $50 from his father and built a global brand - Nike. In Shoe Dog, the founder and board chairman of Nike, Phil Knight, reveals the early days and evolution of the world's most iconic and profitable shoe brand. Knight's story tells of the terrifying risks, crushing setbacks, ruthless competitors, and countless doubters that he encountered along the way, but also of the thrilling triumphs and relationships that formed the heart and soul of Nike. With a shared belief in the redemptive power of sports, Phil Knight and his team created a brand and culture that changed everything.
Aaron Greenberg
@vickyfloresn Loved that book!      source
Blood, Sweat, and Pixels book cover
Blood, Sweat, and Pixels
The Triumphant, Turbulent Stories Behind How Video Games Are Made
Jason Schreier - 2017-09-05
Goodreads Rating
Step behind the scenes and delve into the harrowing world of video game development with this captivating account. Highlighting the artistic and technical challenges, marketplace pressures, and near-impossible schedules faced by teams of underdogs and solo geniuses alike, Blood, Sweat, and Pixels explores the creation of some of the biggest hits in recent gaming history. From Dragon Age: Inquisition and Stardew Valley to Destiny, this journey through development hell is a testament to the incredible dedication and perseverance of those who strive to create the ultimate gaming experience.
Aaron Greenberg
@vickyfloresn @kingdiarmuid Great book!      source