Design Is Storytelling

Learn how storytelling techniques can shape great designs with Design Is Storytelling. In this playbook for creative thinking, award-winning writer Ellen Lupton shows designers how to use narrative strategies to create compelling graphics, products, services and experiences that bring ideas to life. With dozens of tools and concepts presented in a lively, visual manner, this book explores the psychology of visual perception to help designers amplify the narrative power of their work. Convey action, evoke emotions, and construct story arcs that draw users into dynamic journeys with your designs.