How to Write a Good Advertisement
Victor O. Schwab
A short course in copywriting, this book offers concise and specific information on every phase of the craft. Featuring 100 good headlines and practical tips on illustrations, reader engagement, and split-run tests, it's a must-read for aspiring copywriters. Written by an experienced ad agency head and student of advertising.
Fecha de publicación
1982-12-01T00:00:00.000Z
1982-12-01T00:00:00.000Z
publicado por primera vez en 1980
Calificación de Goodreads
4.24
ISBN
9781614278863
Recomendaciones
1
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