How to Write a Good Advertisement

Victor O. Schwab

A short course in copywriting, this book offers concise and specific information on every phase of the craft. Featuring 100 good headlines and practical tips on illustrations, reader engagement, and split-run tests, it's a must-read for aspiring copywriters. Written by an experienced ad agency head and student of advertising.

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Publish Date

1982-12-01T00:00:00.000Z

first published in 1980

Goodreads Rating

4.24

based on 487 ratings

ISBN

9781614278863

Recommendations

Scott Adams

Persuasion Reading List. – source

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