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How to Write a Good Advertisement

Victor O. Schwab

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and shou...
Publish Date
2015
November 10
Goodreads rating
4.67
ISBN
9781614278863
Recommendations
1
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