Scott Adams

Learn from the unusual life of a man who went from serial failure to creator of one of the world's most famous comic strips. In How to Fail at Almost Everything and Still Win Big, discover the strategy he's used since his teens to invite failure in, embrace it, and then pick its pocket. Through humor and personal storytelling, gain insights on how to turn one failure after another into something good and lasting. He reveals valuable truths, like goals are for losers and systems are for winners, and that a combination of mediocre skills can make you surprisingly valuable.

Discover the shocking secrets of what's really in your food in Salt Sugar Fat. Pulitzer Prize-winning author Michael Moss takes an investigative look at the processed food industry, revealing how companies manipulate chemical structures to make their products irresistible. Moss sheds light on the tactics used by recognizable brands like Coca-Cola, Oreos, and Nestlé, and why even concerned executives can't produce truly healthy alternatives. You'll never look at your pantry the same way again.

Pre-Suasion by Robert Cialdini reveals the key moment that successful persuaders use to change minds: the moment before delivering a message. Cialdini draws on extensive scientific research to explain how to prepare people to be receptive to a message before they experience it. This book outlines specific techniques for redirecting the audience's attention and priming them to say “yes”. Named a Best Business Book of 2016 by the Financial Times, Pre-Suasion is an essential tool for anyone serious about science-based business strategies.

Discover how to craft messages that stick and resonate with your audience in this revolutionary book on the power of the brain. Explore the latest findings in cognitive science and learn how to create unforgettable messaging that leaves a lasting impression!

Revolutionize your selling career with this book that refutes common cliches of selling. Learn that enthusiasm is not always a virtue, "positive thinking" is unrealistic, and extroverts do not make the best salespeople. Discover that the desire to motivate others is foolish and that sales success does not come from convincing people to buy things they do not want. This book will show you that you do not need to waste your time with skills that are of no value to a salesman, and instead, will reveal the truth about what it takes to be a truly great salesman.

Discover the fascinating science behind our habits and how they can be changed in this bestselling book. Pulitzer Prize-winning reporter Charles Duhigg takes us from the boardrooms of Procter & Gamble to the civil rights movement, presenting a whole new understanding of human nature and its potential. At its core, The Power of Habit provides an exhilarating argument: understanding how habits work is the key to achieving success in life, business, and beyond. With captivating storytelling and practical advice, this book has been hailed by critics as essential reading.

Explore the inner workings of the mind in this groundbreaking book that explains the two systems that drive the way we think. System 1 is fast, emotional, and intuitive while System 2 is slower, more analytical, and logical. Discover the benefits and drawbacks of both systems and learn how to tap into the benefits of slow thinking. With practical insights into decision-making in both our personal and professional lives, this book is a must-read for anyone looking to guard against mental pitfalls and gain a deeper understanding of the way we think.

Explore the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries in this exclusive New York Times bestselling biography. Based on over forty interviews with the subject and over a hundred interviews with colleagues, friends, adversaries, and family members, this riveting story delves into the demons that drove this innovative icon to both great success and deep despair. From personal computers to digital publishing, he connected creativity with technology to create value, leaving a legacy that is both instructive and cautionary.

Gain insight into the hidden meanings behind body language with this expert guide. Written by a former FBI counterintelligence officer, this book teaches you how to "speed-read" people and decode their behaviors and sentiments, as well as how to avoid common pitfalls and identify deceptive behaviors. You'll gain a deeper understanding of why we communicate through body language and how it can influence the opinions of those around us. Discover the ancient survival instincts that drive body language and the powerful behaviors that reveal our confidence and true sentiments. With real-life examples, this book offers a powerful new way to navigate your world.

Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.