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Matthew Kobach

Recommended Books

9 books on the list
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How to Win Friends and Influence People book cover
How to Win Friends and Influence People
Updated For the Next Generation of Leaders
Dale Carnegie, Robert Petkoff, Donna Dale Carnegie, Simon & Schuster Audio - 1998-01-01 (first published in 1936)
Goodreads Rating
Discover the secrets to effective communication, building relationships, and achieving success in Dale Carnegie's timeless bestseller, How to Win Friends and Influence People. This updated edition, carefully restored and edited by Dale's daughter, Donna, offers readers priceless material from the original 1936 text. With practical advice and engaging storytelling, Carnegie teaches readers how to make people like them, increase their influence, and navigate any social situation. Learn from one of history's most influential motivational guides and transform your personal and professional life.
Matthew Kobach
@michelletandler Best self help book there is      source
Factfulness book cover
Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think
Hans Rosling - 2018-04-03
Goodreads Rating
Factfulness by Hans Rosling is an eye-opening book about understanding the world we live in. Rosling reveals the ten biases that distort our perspective and teaches readers how to focus on facts instead. Through lively anecdotes and moving stories, Factfulness empowers readers to see the world clearly and respond to the crises and opportunities of the future. This book is an urgent and essential read for anyone looking to reduce stress and think more clearly about global issues.
Matthew Kobach
@jiim_pickett Good book      source
Atomic Habits book cover
Atomic Habits
An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear - 2018-10-16
Goodreads Rating
Discover a proven framework for improving every day with Atomic Habits. Written by one of the world’s foremost experts in habit formation, James Clear, this instant New York Times bestseller offers practical strategies on how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. Drawing on biology, psychology, and neuroscience, Clear distills complex topics into simple behaviors that can be easily applied to daily life and work. Whether you want to overcome a lack of motivation, design your environment for success, or simply achieve your goals, Atomic Habits will reshape the way you think about progress and give you the tools you need to transform your habits.
Matthew Kobach
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
The Elephant in the Brain book cover
The Elephant in the Brain
Hidden Motives in Everyday Life
Kevin Simler - 2017-12-01
Goodreads Rating
Discover the hidden motives that drive human behavior in this eye-opening book. Our brains are wired not just to survive, but also to take social advantage by deceiving and deceiving ourselves. But why do we benefit from pretending otherwise? "The Elephant in the Brain" confronts our hidden motives head on and sheds light on the darker corners of our psyches. Explore why we laugh, why artists are sexy, and why we brag about travel. Learn how our hidden motives infect social institutions like Art, School, Charity, Medicine, Politics, and Religion, and how they upend political debate. Prepare to see yourself and the world in a whole new light.
Matthew Kobach
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
How Brands Grow book cover
How Brands Grow
What Marketers Don't Know
Byron Sharp - 2010-04-12
Goodreads Rating
Discover the secrets to brand growth with this evidence-based book. Written for marketers, it provides answers to common questions about advertising, price promotions, and loyalty programs. Learn how to effectively grow your brand with insights from the experts.
Matthew Kobach
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
How to Fail at Almost Everything and Still Win Big book cover
How to Fail at Almost Everything and Still Win Big
Kind of the Story of My Life
Scott Adams - 2013-10-22
Goodreads Rating
Learn from the unusual life of a man who went from serial failure to creator of one of the world's most famous comic strips. In How to Fail at Almost Everything and Still Win Big, discover the strategy he's used since his teens to invite failure in, embrace it, and then pick its pocket. Through humor and personal storytelling, gain insights on how to turn one failure after another into something good and lasting. He reveals valuable truths, like goals are for losers and systems are for winners, and that a combination of mediocre skills can make you surprisingly valuable.
Matthew Kobach
If we’re all staying indoors for the next few weeks, this is a good time for book recommendations. Tag an author and recommend one of their books. I’ll start: Author: @ScottAdamsSays Book: How to Fail at Almost Everything and Still Win Big      source
Alchemy book cover
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland - 2019-05-09
Goodreads Rating
Alchemy is a revolutionary book that decodes human behavior, blending leading-edge scientific research, storytelling, and practical case studies from Ogilvy advertising legend Rory Sutherland's storied career working on campaigns for AmEx, Microsoft, and others. Sutherland combines deep psychological insights with absurdly entertaining storytelling to teach readers the dark art and curious science of conjuring irresistible ideas. He masterfully shares secrets to human decision-making, revealing how we can use "branding" not just to sell products, but also to promote social aims such as encouraging more women to pursue careers in tech or improving public health outcomes. Don't miss out on this unique thought leader's journey through the strange world of decision-making, filled with astonishing lessons for all aspects of life and business.
Matthew Kobach
Since it’s #WorldBookDay, I’ve decided to give away my favorite book this year: Alchemy by @rorysutherland It’s brilliant. If you like crazy ideas that don’t make any sense, you’ll love this book. I’ll send my copy (dog ears and all) to the person whose comment I like the most.      source
Talking to Strangers book cover
Talking to Strangers
What We Should Know about the People We Don’t Know
Malcolm Gladwell - 2019-09-10
Goodreads Rating
Explore the darker side of human nature with this highly anticipated book by one of today's top storytellers. Using history, psychology, and infamous legal cases, the author takes us on an intellectual adventure into the complexities of human interaction. Delve into the tragic consequences of misreading strangers and learn to challenge your assumptions in these troubled times. With original archival interviews and musical scoring, this enhanced audiobook edition brings the author's unparalleled storytelling to life.
Matthew Kobach
@SMDuke I'm a @Gladwell fanboy. I listened to the audiobook version. Was more podcast than book. Loved it.      source
Junior book cover
Writing Your Way Ahead In Advertising
Thomas Kemeny - 2019-05-14
Goodreads Rating
Learn the basics of effective advertising from someone who's been there, done that, and still doing it. Junior by Thomas Kemeny is a guide for those starting out in the advertising industry, with practical tips on writing catchy copy, crafting headlines, and creating immersive experiences. Unlike other books by established ad legends, Kemeny's book is a refreshing take from someone who is still learning, with valuable insights on how to survive and thrive in a challenging industry.
Matthew Kobach
I often get asked for marketing book recommendations. “Junior” by @TKemeny was my favorite this year. It’s both specific and general. It’s both for beginners and experts. It’s both informative and fun. Here’s the link because I know we’re all lazy:      source