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Matthew Kobach

marketer

Recommended Books

7 books on the list
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The Elephant in the Brain
Hidden Motives in Everyday Life
Kevin Simler - Nov 01, 2020 (first published in 2017)
Goodreads Rating
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - an...
Matthew Kobach
Sep 30, 2020
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
Atomic Habits
An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear - Oct 16, 2018
Goodreads Rating
The instant New York Times bestseller. Over 1 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad o...
Matthew Kobach
Sep 30, 2020
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
How Brands Grow
What Marketers Don't Know
Byron Sharp - Apr 11, 2010
Goodreads Rating
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty....
Matthew Kobach
Sep 30, 2020
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
How to Fail at Almost Everything and Still Win Big
Kind of the Story of My Life
Scott Adams - Dec 30, 2014
Goodreads Rating
Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strate...
Matthew Kobach
Mar 15, 2020
If we’re all staying indoors for the next few weeks, this is a good time for book recommendations. Tag an author and recommend one of their books. I’ll start: Author: @ScottAdamsSays Book: How to Fail at Almost Everything and Still Win Big      source
Alchemy
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland - May 07, 2019
Goodreads Rating
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of expe...
Matthew Kobach
Mar 05, 2020
Since it’s #WorldBookDay, I’ve decided to give away my favorite book this year: Alchemy by @rorysutherland It’s brilliant. If you like crazy ideas that don’t make any sense, you’ll love this book. I’ll send my copy (dog ears and all) to the person whose comment I like the most.      source
Talking to Strangers
What We Should Know about the People We Don’t Know
Apr 30, 2020 (first published in 2019)
Goodreads Rating
Brought to you by Penguin.The highly anticipated new book from Malcom Gladwell, host of the chart-topping podcast Revisionist History. With original archival interviews and musical scoring, this enhanced audiobook edition of Talking to Strangers brings Gladwell's renowned storytelling to life in his unparalleled narrating style. The routine traffic...
Matthew Kobach
Feb 24, 2020
@SMDuke I'm a @Gladwell fanboy. I listened to the audiobook version. Was more podcast than book. Loved it.      source
Junior
Writing Your Way Ahead In Advertising
Thomas Kemeny - May 14, 2019
Goodreads Rating
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines...
Matthew Kobach
Dec 29, 2019
I often get asked for marketing book recommendations. “Junior” by @TKemeny was my favorite this year. It’s both specific and general. It’s both for beginners and experts. It’s both informative and fun. Here’s the link because I know we’re all lazy:      source