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Matthew Kobach

marketer

Recommended Books

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Junior
Writing Your Way Ahead In Advertising
Thomas Kemeny - May 14, 2019
Goodreads Rating
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines...
Matthew Kobach
Dec 29, 2019
I often get asked for marketing book recommendations. “Junior” by @TKemeny was my favorite this year. It’s both specific and general. It’s both for beginners and experts. It’s both informative and fun. Here’s the link because I know we’re all lazy:     source