1 book on the list
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There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines...
I often get asked for marketing book recommendations. “Junior” by @TKemeny was my favorite this year. It’s both specific and general. It’s both for beginners and experts. It’s both informative and fun. Here’s the link because I know we’re all lazy: – source
Matthew KobachDec 29, 2019