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Matthew Kobach

marketer

Recommended Books

5 books on the list
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The Elephant in the Brain
Hidden Motives in Everyday Life
Kevin Simler - Nov 01, 2020 (first published in 2017)
Goodreads Rating
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - an...
Matthew Kobach
Sep 30, 2020
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
Atomic Habits
An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear - Oct 16, 2018
Goodreads Rating
The instant New York Times bestseller. Over 1 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad o...
Matthew Kobach
Sep 30, 2020
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
How Brands Grow
What Marketers Don't Know
Byron Sharp - Apr 11, 2010
Goodreads Rating
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty....
Matthew Kobach
Sep 30, 2020
Five book recommendations: 1. Atomic Habits (by @JamesClear) 2. Alchemy (by @rorysutherland) 3. Junior (by @tkemeny) 4. How Brands Grow (by @ProfByron) 5. Elephant in the Brain (by @KevinSimler & @robinhanson)      source
Alchemy EXPORT
Rory Sutherland - Jan 01, 2019
Goodreads Rating
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rati...
Matthew Kobach
Mar 05, 2020
Since it’s #WorldBookDay, I’ve decided to give away my favorite book this year: Alchemy by @rorysutherland It’s brilliant. If you like crazy ideas that don’t make any sense, you’ll love this book. I’ll send my copy (dog ears and all) to the person whose comment I like the most.      source
Junior
Writing Your Way Ahead In Advertising
Thomas Kemeny - May 14, 2019
Goodreads Rating
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines...
Matthew Kobach
Dec 29, 2019
I often get asked for marketing book recommendations. “Junior” by @TKemeny was my favorite this year. It’s both specific and general. It’s both for beginners and experts. It’s both informative and fun. Here’s the link because I know we’re all lazy:      source