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Auren Hoffman

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Recommended Books

Auren Hoffman is the CEO of LiveRamp. Previously, he founded and sold three Internet companies before age 30: BridgePath, Kyber Systems, and GetRelevant. He's an active angel investor or advisor in over 70 companies.
5 books on the list
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The Elephant in the Brain
Hidden Motives in Everyday Life
Kevin Simler - Nov 01, 2020 (first published in 2017)
Goodreads Rating
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - an...
Auren Hoffman
Apr 12, 2021
just finished "The Elephant in the Brain" by @robinhanson -- such a fantastic book -- highly recommend      source
Hillbilly Elegy
A Memoir of a Family and Culture in Crisis
J. D. Vance - Jun 28, 2016
Goodreads Rating
From a former marine and Yale Law School graduate, a powerful account of growing up in a poor Rust Belt town that offers a broader, probing look at the struggles of Americas white working classHillbilly Elegy is a passionate and personal analysis of a culture in crisisthat of white working-class Americans. The decline of this group, a demographic o...
Auren Hoffman
Nov 22, 2020
@AlecMacGillis can't wait to see this. book was fantastic      source
The Address Book
What Street Addresses Reveal About Identity, Race, Wealth, and Power
Deirdre Mask - Apr 14, 2020
Goodreads Rating
An exuberant and insightful work of popular history of how streets got their names, houses their numbers, and what it reveals about class, race, power, and identity.When most people think about street addresses, if they think of them at all, it is in their capacity to ensure that the postman can deliver mail or a traveler won’t get lost. But street...
Auren Hoffman
Sep 15, 2020
@grahamrhind @Deirdre_Mask agreed - this was a terrific book!      source
Difficult Conversations
How to Discuss What Matters Most
Douglas Stone - Apr 01, 2000 (first published in 1999)
Goodreads Rating
Whether you're dealing with an under performing employee, disagreeing with your spouse about money or child-rearing, negotiating with a difficult client, or simply saying "no," or "I'm sorry," or "I love you," we attempt or avoid difficult conversation every day. Based on fifteen years of research at the Harvard Negotiation Project, Difficult Conve...
Auren Hoffman
Jan 13, 2020
@insta_eich i love the book!      source
How To Raise An Adult
Julie Lythcott-Haims - Aug 02, 2016 (first published in 2015)
Goodreads Rating
A provocative manifesto that exposes the harms of helicopter parenting and sets forth an alternate philosophy for raising preteens and teens to self-sufficient young adulthoodIn How to Raise an Adult, Julie Lythcott-Haims draws on research, on conversations with admissions officers, educators, and employers, and on her own insights as a mother and ...
Auren Hoffman
Nov 07, 2018
read "How to Raise an Adult". highly recommend the book to all parents and educators.      source