The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of expe...
Nov 23, 2019Agree. This is a great book by @rorysutherland that will shake up how you think about lots of things. Try it, and you'll realize you're nowhere near as epistemically humble as you should be. – source