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The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of expe...
Publish Date
May 7
Goodreads rating
Sep 06, 2019
This book by @rorysutherland is as good as everyone else says it is.      source
Nov 23, 2019
Agree. This is a great book by @rorysutherland that will shake up how you think about lots of things. Try it, and you'll realize you're nowhere near as epistemically humble as you should be.      source
Nov 23, 2019
About halfway through "Alchemy" by @rorysutherland. I don't like his "anti-reason/pro-magic" framing, but this book contains more clever ideas/great insights/excellent jokes per page than anything I've read in a long time. Very highly recommended.      source