The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of expe...
2020-10-04T12:48:40.000ZFinished reading Alchemy. Excellent book on behavioral economics & finding creative solutions to daily Business issues. A single book itself can give you so many approaches, all for a few dollars. Without extensive reading, nobody can succeed on a free mkt basis (not "setting") – source
2019-09-06T15:12:18.000ZThis book by @rorysutherland is as good as everyone else says it is. – source
2019-08-17T13:12:26.000ZI’ve been struggling to find a great non-fiction book lately, but Alchemy by @rorysutherland is off to a strong start. Looking forward to the rest. – source
2019-11-23T17:40:56.000ZAgree. This is a great book by @rorysutherland that will shake up how you think about lots of things. Try it, and you'll realize you're nowhere near as epistemically humble as you should be. – source
2019-11-23T14:31:43.000ZAbout halfway through "Alchemy" by @rorysutherland. I don't like his "anti-reason/pro-magic" framing, but this book contains more clever ideas/great insights/excellent jokes per page than anything I've read in a long time. Very highly recommended. – source
2020-03-05T16:25:43.000ZSince it’s #WorldBookDay, I’ve decided to give away my favorite book this year: Alchemy by @rorysutherland It’s brilliant. If you like crazy ideas that don’t make any sense, you’ll love this book. I’ll send my copy (dog ears and all) to the person whose comment I like the most. – source