Paul Bloom

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of expe...

Misogyny is a hot topic, yet it's often misunderstood. What is misogyny, exactly? Who deserves to be called a misogynist? How does misogyny contrast with sexism, and why is it prone to persist - or increase - even when sexist gender roles are waning? This book is an exploration of misogyny in public life and politics by the moral philosopher and wr...

Ramsay is a man twice born, a man who has returned from the hell of the battle-grave at Passchendaele in World War I decorated with the Victoria Cross and destined to be caught in a no man's land where memory, history, and myth collide. As Ramsay tells his story, it begins to seem that from boyhood, he has exerted a perhaps mystical, perhaps pernic...

Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or adve...

Ownership is on most people's lips these days, or at least the lack of ownership. Everywhere people seem to be fighting over what is theirs. They want to take back their property, their lands, their liberty, their bodies, their identity, and their right to do what they want. These demands are quite remarkable when you consider that ownership is not...