A Revolutionary Way to Influence and Persuade
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuade...
I just finished reading Pre-Suasion: A Revolutionary Way to Influence and Persuade, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. It’s a great little history book. – source
Jul 23, 2019An interesting look at a single topic: what someone encounters beforehand greatly affects the influence of what comes after. Priming. – source