One Up
Creativity, Competition, and the Global Business of Video Games
Joost van Dreunen
Discover the secrets behind the massive success of the video game industry with One Up. Analyzing the creative strategies used by game companies to generate billions in revenue, industry expert Joost van Dreunen explores how video games have evolved into a mainstream form of entertainment. Drawing on over three decades of rigorously compiled industry data and featuring case studies of major players like Activision Blizzard, Apple, and Microsoft, One Up forces us to rethink common misconceptions around digital and mobile gaming. Required reading for investors, creatives, managers, and anyone interested in the future of entertainment.
Fecha de publicación
2020-10-06T00:00:00.000Z
2020-10-06T00:00:00.000Z
Calificación de Goodreads
4.18
ISBN
9780231197526
Recomendaciones
1
Recomendaciones
2021-01-05T00:59:26.000Z
Just finished this book by @joosterizer, which had great detail on the business history of the video game industry.
I wish there were more primers written like this. What are some other industry primers that people like? – fuente