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Creativity, Competition, and the Global Business of Video Games

Joost van Dreunen

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pok�mon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play cont...
Publish Date
2020
October 6
Goodreads rating
4
ISBN
9780231197526
Recommendations
1
Recommendations
Just finished this book by @joosterizer, which had great detail on the business history of the video game industry. I wish there were more primers written like this. What are some other industry primers that people like?      source