Principles of Marketing
Philip Kotler
Learn how to build profitable customer relationships, create brand equity, use new marketing technologies, and market responsibly worldwide with this comprehensive marketing guide. The 11th edition focuses on these key themes to help you succeed in the digital age.
Fecha de publicación
2005-01-01T00:00:00.000Z
2005-01-01T00:00:00.000Z
publicado por primera vez en 1980
Calificación de Goodreads
4.09
ISBN
9780131469181
Categorías
Recomendaciones
0